Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: 

Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar yearAn excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

This position works out of our Livermore, CA location in the Abbott Heart Failure, Acelis Connected Health business.  Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges.

As the VAD Marketing Manager, you will be responsible all aspects of downstream marketing for Acelis Connected Health’s Durable Medical Equipment (DME) business serving VAD patients within Abbott’s Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training.

What You’ll Work On 

Analyze market data: Analyzes market trends and makes recommendations for the future. Takes all product lines into account and conducts consolidated SWOT analyses. Understands the regulatory requirements for Division products.Supports Sales and R&D: Supports sales efforts for on-market products; proactively modifies marketing plans based on changing market conditions. Aggressively works to increase potential for sales successSupports product and service enhancements: Incorporates input from the market into the design process across multiple products. Works with Senior Manager, Upstream Marketing Director, and R&D to ensure customer driven design goals are coordinated across multiple related products. Influences R&D based on Market and customer needs.Develops downstream activation: Works in conjunction with Senior Manager and Upstream Marketing to prepare draft of annual marketing strategy. Conceptualizes business strategy over a 3-5 year time period. Anticipates issues affecting a wide variety of internal functions, including cultural considerations.KOL development: Works with industry partners to build out and maintain advisory boards and speaking engagements with HCPsNew Product Introductions: Develops tools and trainings in conjunction with Commercial Operations. Finalize and execute new product introduction plans and new product launches in coordination with markets and segments.Monitors expenses: Consolidates and monitors the marketing expense budget for an expansive global business segment. Initiates market research for product feedback and to develop new features.Customer Notification: Works with team to develop and deliver the appropriate message.Compliance: Ensures regulatory compliance of all products for a heavily monitored segment.Product Support: Supports a limited number of products, systems, technologies at the basic level to a broad range of products, systems, technologies at the senior level.

Required Qualifications 

Bachelors Degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience5 years commercial experience and 2-3 years marketing management experience. Has established a successful track record of innovative marketing/business development successes in a variety of market situations.Strong people leadership skills with proven track of developing othersProven ability to develop and execute complex strategic business plansFamiliarity with primary and secondary market research and data analysisExperience in managing KOLs and KOL programsDemonstrated cross-functional leadership and collaboration skillsExperience and proficiency with P&L / budget managementStrong written and verbal communication skills

Apply Now 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com  

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. 

The base pay for this position is $112,000.00 – $224,000.00. In specific locations, the pay range may vary from the range posted.