User Experience Design Lead Analyst **ABOUT EVERNORTH:** Evernorth℠ exists to elevate health for all, because we believe health is the starting point for human potential and progress. As champions for affordable, predictable and simple health care, we solve the problems others don’t, won’t or can’t. Our innovation hub in India will allow us to work with the right talent, expand our global footprint, improve our competitive stance, and better deliver on our promises to stakeholders. We are passionate about making healthcare better by delivering world-class solutions that make a real difference. We are always looking upward. And that starts with finding the right talent to help us get there. **Section 2: Position Overview** Provide a concise summary of the position, its purpose, and its importance within the company. **Section 1: Job Title** Clearly state the position’s title to convey the role and level of responsibility. **Engagement Content Strategist** **Position Overview** The Evernorth Digital team is like few in comparable technology companies today: We are a collective of carefully curated, specialized disciplines that, when whole, imagines, plans, defines, tests, instruments, measures, builds, deploys, monitors and optimizes end-to-end experiences that represent the health services suite of product offerings. We are united by our mission to redefine health care as we know it, and the digital team is unified in the belief that we are responsible for the future of healthcare. This means that our products must inspire change in people that leads to positive pathways: pathways that lead to health, to healing, to preventative wellness and ultimate vitality. The Engagement Content Strategist role will be part of a specialized content discipline that helps customers navigate their healthcare experience in a way that is personalized, data-driven, and leads to positive health outcomes. By considering individual needs and opportunities, you will help to craft communication experiences that engage and personalize pathways for customers focusing on deep customer understanding and driving business value through optimal healthcare navigation. **Section 3: Responsibilities** Clearly outline the primary duties and tasks associated with the role. Use action verbs (i.e., lead, drive, analyze, assess, research, etc.) to convey expectations. **Responsibilities** < >Partner with product and communication teams to drive outcomes through predictive modeling, multi-channel strategies and programmatic experimentationWork with cross-functional teams to understand product roadmap and goals, ensure alignment with content that contributes to product KPIsPlan, develop, edit, test, and improve communications content in partnership with digital product and clinical program design teamsDevelop and execute comprehensive communication strategies for customer outreach and engagementCollaborate with creative teams to generate meaningful and engaging outreach materialsHelp evolve content design processes to facilitate the needs of the businessThink strategically about how content scales across channels, conditions, and behaviorsHelp drive personalization and performance by partnering with analytics and content delivery teams **Section 4: Qualifications** Specify the skills, experience, and education required for the role. Differentiate between the “must-haves” and “nice-to-haves”. **Required skills** : List the specific skills required for the job, including technical, leadership skills, and any industry-specific skills. **Required Experience** : Clearly state any mandatory requirements, such as formal education, certifications, licenses, or specific years of experience. **Desired Experience** : List any “nice-to-have” experience, including industry experience, exposure to specific technologies, certifications, etc. **Qualifications** **Required Skills (Critical Competencies)** < > **Strategic Mindset** – Seeing ahead to future possibilities and translating them into breakthrough strategies **Drives Results** – Pushes team and cross functional partners to deliver needed results in tough circumstances and expedited timelines **Action Oriented** – Takes on tough challenges with sense of urgency, high energy, and enthusiasm **Decision Quality** – Makes sound and timely decisions to keep work moving forward **Manages Complexity** – Makes sense of complex and sometimes contradictory information to effectively solve problems **Manages Ambiguity** – Operates effectively and drives work forward even when things are not certain or there is no clear way forward **Balances Stakeholders** – Anticipates and balances the needs of multiple stakeholders across Health Services and Enterprise **Collaborates** – Quickly builds partnerships and works collaboratively with others to ensure progress **Courage** – Steps up to address difficult issues and says what needs to be said **Instills Trust** – Quickly gains confidence and trust of others through honesty, integrity, and authenticity **Communicates Effectively** – Develops and delivers multi-mode communications that convey a clear message and adapts to multiple audiences **Situational Adaptability** – Adapts approach and demeanor in real time to match the shifting demands of different situations. **Required Education** **·** **Minimum of bachelor’s degree in English, a healthcare field, or communications/marketing** **Required Skills** < >Strong knowledge of health communications Strong research skills and ability to leverage successful campaign learnings to inform future campaign strategic messagingSkilled in UX/UI best practices and content best practicesSkilled in writing marketing and communications best practices for patients (emails, SMS, push notifications)Strong writing and editorial skills with a clear, concise style and excellent grammar, punctuation, and spellingProficiency in health literacy and communicating complex clinical information to consumer audiencesExperience using Figma design, Figjam collaboration, Microsoft Office (PowerPoint expertise a plus,) async chat tools (Slack, Webex Chat, etc.), Confluence, SharePoint, and OneDriveA portfolio demonstrating writing skills across UX/digital products and outreach communications **Required Experience** < > **Overall 5-8 years** of experience with healthcare content strategy, patient/customer healthcare marketing communications, and healthcare UX/digital copywritingFamiliarity with content style guidelines and content managementDemonstrated results in ability to think strategically, anticipate future consequences and trends, and incorporate them into both a short-term and long-term strategic planTrack record of working well across engineering, data science, design and lines of business **Desired Experience** < >An understanding of the science of behavior change and how to apply behavioral influence techniques in the areas of patient activation, engagement, and improving health outcomesExperience using AI tools to support content management and delivery **Location & Hours of Work** < >Full-time position, working 40 hours per week. Expected overlap with US hours as appropriatePrimarily based in the Innovation Hub in Hyderabad, India in a hybrid working model (3 days WFO and 2 days WAH) **Equal Opportunity Statement** _Evernorth is an Equal Opportunity Employer actively encouraging and supporting organization-wide involvement of staff in diversity, equity, and inclusion efforts to educate, inform and advance both internal practices and external work with diverse client populations._ **About Evernorth Health Services** Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.