PURPOSE OF THE ROLE:

The role is accountable for driving the end to end digitisation of marketing in the Business Unit. This role leads the plan for landing capabilities for consumer engagement, innovation, and marketing performance, including expanding the use of AI and automation, partnering closely with the BU Marketing leaders and Products to drive user centricity, embed and land the value from UniOps capabilities.  

 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

Trusted partner to business unit marketing leadership and their teams Create and execute strategies that leverage digital technologies, AI, and automation to enhance marketing efforts. Ensure alignment of marketing analytics, AI and technology initiatives with business unit objectives. Accountable for the digitisation of marketing, leading the end-to-end UniOps plan for marketing in the business unit on behalf of the Business Unit Chief Digital Information OfficerPrioritises and aligns the plan, outcomes and timelines with business unit marketing leadership across products  Drives benefits and adoption with the business unit  marketing team and products  Drives local stakeholder engagement and feedback prioritisation, advocating for user centricity and continuous improvement  Accountable for business unit marketing sign-off and validation of products  Lead business deployment of BU specific or BU tailored products, working closely with products to ensure outcome delivery  Acts as first point of contact for BU Marketing leaders into UniOps, resolving risks, issues and questions  Advocate for the adoption of innovative tools and practices to maintain a competitive edge. Suggests opportunities for leverage of AI and Automation to drive productivity, growth or operational effectiveness 

 

Necessary Experience & Qualifications:

Change Management experience Digital acumen – experience leading marketing digitisation programmes Business acumen – marketing Innovative thinking and experience leading change with marketing  Strong leadership, influencing and stakeholder management skills Program / plan management to ensure delivery of outcomes   Excellent communication, collaboration and interpersonal skills Should have  experience in leading Consumer Product Engagement and Deployment in one of the BU Must have Product Engagement experience on Consumer Domain and implementing DMC or marketing teams in a BU Should have experience delivering on running insights on Consumer Development using tools like Media mix, Consumer Insights from CMI or supporting Marketing transformation programs Critical Strategy thinking - Should manage OKR, Performance and working collaboration with Product teams Should understand Deployment of Marketing and aligning to BU priorities - must have experience in embedding Marketing Tech to business / market teams 

 

LEADERSHIP SKILLS:

PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed. PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results. CONSUMER LOVE: Brings the voice of the consumer into everything we do, always. BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond. 

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.