Role purpose

Responsible for Co-developing channel activity with marketing and sales team and define growth strategies and driving execution to achieve targets at distributor, retailer, and grower (end-users) level.

Main Responsibilities

Define Direct Sales Channel picture of success i.e. distribution, in-store merchandising, assortment, etc. to be in line with the brand strategies and communication message.Work with distributor team (Sales & Marketing) to define channel activitiesManage all POSM, manage BTL budget within assigned regionDevelop integrated activity calendar for the direct sales including NPI, in-store visibility, consumer, trade promotion, activation to deliver Channel target and gain market shareResponsible for Direct Sales Channel promotion and visibility activities based on budget allocated for each channelsFully responsible for Trade promotion budget management for Direct Sales ChannelConduct regular business analysis review for Direct Sales channel, campaign/launch tracking and propose learnings, action plan for improvementPerform customer segmentation and develop relevant growth strategies to optimize spendingContinuously source, update and communicate latest developments, trends, initiatives and competitive actions in the channel, assessing implications/opportunities for the channelParticipate and input into monthly Demand, S&OP meetingManages and Deliver Financial Commitments

 

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Qualifications

Knowledge, experience & capabilities

Critical knowledge

The position requires good knowledge of trade marketing and sales background in FMCG. Have experience in Traditional Trade management is a must. Agricultural work experience is a plus.

Critical experience

Bachelor in Marketing degreeMinimum 7 years experience in sales of agricultural / FMCG products or traditional trade marketing is preferredGood communication and interpersonal skillA track record of Trade Marketing, Sales Operation managementExperience in Sales, Trade Marketing or Brand Marketing

Critical technical, professional and personal capabilities

Communication skillsSelf-starterEnglish Communication

Critical leadership capabilities

Advanced stakeholder management skill is essentialExcellent interpersonal skillsTime managementLearning agility
Additional Information
Travel sometimes for field visiting