Job Purpose

The Trade Marketing Coordinator is responsible for executing trade marketing plans and campaigns to drive sales and promote the company's products and brands in the Kenyan market. This includes working with retailers, wholesalers, and distributors to marketing strategies, promotions, and events. The Trade Marketing Coordinator also plays a key role in managing the company's trade (A&P) budget and ensuring that trade marketing campaigns are aligned with the overall sales and marketing strategy.

Key Responsibilities

Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals

Contribute to development of Customer Marketing strategiesImplement parts of Customer Marketing strategiesAssist in Evaluation Customer Marketing strategiesTrade marketing calendar management and execution

Productive relationships with internal and external stakeholders maintained

Coordinate with sales, operations and financeAgency selection, training and managementOn Trade account activation liaison

Finance budget managed effectively

Manage costs against approved budgetTrade marketing budget tracking and reportingPO to Payment process management

Regional events, activations and promotions raise the profile of key brands

Plan regional eventsPlanning to execution of all brand activationsOversee the execution of brand eventsConduct post-event analysis with Area ManagerEvent and activation reporting

Administrative Duties

Draw up event/promotion-specific briefs and budgets.Manage and update a POS database and stock control – General supervision of the marketing store.Compile, facilitate processing and filing of pre & Post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries , invoices e.t.cEnsure cordial relationships with service providers / suppliers.

Industry knowledge and experience:Bachelor’s degree in a relevant field.Two (2) years’ experience in events and/or marketingBudget managementData analysisA valid driver’s license.Willingness and ability to work in the evenings, nights, and week-ends when necessary

Soft Skills:

Verbal and written communication skills.Strong influencing and negotiation skillsExcellent planning and organising skills.Strong IT skills (Microsoft Office, especially Excel)Ability to work under pressureResults orientated and innovative thinkerRelationship buildingTeamwork

Job Posting End Date:

2024-11-22

Target Hire Date:

2025-02-01

Target End Date: