·         Responsible for delivering overall sales of the territory through implementation of work plan

·         Shaping overall Channel strategy and Distribution network to build prosumer brand penetration

·         Managing and developing distributor network. Identification and corrective plan in gap areas and by leveraging opportunities in the territory.

·         Responsible for driving sales through effective scheme implementation with regular review of effectiveness and response to schemes

·         Responsible for creating business through Demand generation activities in the territory

·         Ensure proper physical stock taking, initiating approval request for P&D category stocks and disposal monitoring

·         Take the lead initiative in developing a first class rapport with identified key customers/customer groups in the assigned territory.

·         Continually evaluate key competitor activities, analyse effectiveness and prepare defensive strategic ploys.

·         Develop business relationship with key decision makers to further our business interests.