SMM Supervisor/Assistant Manager-EC Shopper Marketing Activation
Location: Shanghai
1. Plan Category marketing activities
Generate powerful shopper insights of responsible category and customersLock annual shopper marketing calendar and with customers.Plan 360 shopper marketing activities through whole path to purchaseDesign activities’ KV, theme, mechanism and got alignment and support from KC and CSP team.Build EC channel connection and communication in each activity.2. Land shopper marketing activities in responsible customers
Ensure all activities meet sales, ROI, omni connection and other KPI.Closely corporation with relevant KC teams to lock DM, scope, mechanism and POSM.Organize logistic with ISV team to ensure on-time material delivery with quality.ROI control of each activity and manage agencies.3. Live streaming management
4. Propose issue and opportunity to responsible customers
Conduct data analysis and provide feasible recommendations and review based on insights and activities.Communicate with customer to deliver the business evaluation. Provide ad hoc service based on customer requirementShare best practice internally.Job Requirements:
- FMCG Trade marketing experience/SMM or Key Account management experience at least 3 years;
-EC experience is must have
- Creative, proactive and open-minded;
- Logical thinking with strong analytic power (data sensitivity);
- Presentation skill, communication skill, conflict management;
- Fluent at spoken English and English writing.
- Excellent in Excel and Powerpoint.
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