Job Description :

Job Title: Shopper Marketing Manager

About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function: Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Role Responsibilities:

PURPOSE OF THE ROLE

This role works in the Shopper Marketing Team in head office that is responsible for the development and delivery of the Shopper Marketing for our brands and categories. This team is involved in developing the store ready mechanics and assets for each TTL growth driver aligned in our brand plans (MBPs) and Cluster Activation Plans agreed in our Joined Up Business Planning process each year. In addition to project management this person will have a good understanding of the retail and bar environment and path to purchase, and will recommend what it takes to Stop, Engage and Land (SEL) to turn a shopper/consumer into a buyer of our brand. They will work with Brand Marketing to understand brand positioning and visual assets, and will work with a Shopper Marketing Agency to develop the mechanic, materials, visuals etc for each program, seeking input and alignment from Regional Customer Marketing and Activation teams in cluster, to deliver store ready assets on time in full for brilliant planning and execution.

AREAS OF RESPONSIBILITYPERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)

1. Shopper Marketing

Develop an excellent understanding of shopper and customer insight along with the effectiveness and efficiency of different growth drivers to contribute strong recommendations on the shopper marketing and growth drivers that will drive performance.

Partner with Brand Marketing and Regional Customer Marketing in the Annual Planning process to recommend and agree what growth drivers are needed on each brand based on data and learning

Work with Shopper Marketing Agency to develop the creative, mechanic and assets for each growth driver to "stop, engage and land" in store/bar, turning shoppers into buyers of our brands. Work with Shopper Marketing Agency to develop the creative, mechanic and assets for each growth driver to "stop, engage and land" in store/bar, turning shoppers into buyers of our brands. Qualitative - high quality MBP and Cluster Plans that are approved on time.

2. Engage cross functionally to balance brand and cluster needs

Maintain strong connection with Brand Teams and their agencies to ensure an excellent understanding of brand strategy, positioning, visual assets and big ideas so that shopper marketing is building brands to achieve our portfolio strategy.

Constantly seek to understand any justifiably different cluster regulatory or executional needs and adapt mechanics and assets so they are easy to execute and drive great performance outcomes.

Work cross functionally to identify, debate, discuss and resolve tensions between brand and cluster needs to deliver fewer, bigger, better programs that drive performance outcomes, budget productivity and build our beautiful brands.

Qualitative - feedback on quality of cross functional working.

3.Deliver cluster ready and store ready assets

Work with Shopper Marketing Agency to deliver store/bar ready assets (visuals, items, mechanics etc) ready for excellent DIFOT (delivered in full on time) execution in each cluster.

Partner with Procurement and Regional Customer Marketing (budget holders) to agree on all items/services and their specifications that need to be procured for each program.

Prototype items and oversee production to ensure high quality and durability.

Ensure clear and timely communication and cataloguing to enable Clusters to purchase and distribution and execute items as planned. Qualitative - deliver great shopper marketing programs and store ready assets for all programs on time in full.

4. Execute, track and learn

Oversee execution including market visits to gather insights and learning on programs in market to enable improvements and optimization.

Qualitative - learnings and improved productivity.

Experience / skills required:

• MBA in Sales & Marketing Experience:

• 6-10 years experience

• > 4 years experience in Marketing / Sales Knowledge & skills:

• Creative/Co-creative - love marketing ideas and inspiration and seek ways to delight consumers and shoppers, with ability to work in partnership with Marketing to build brands consistently.

• Shopper understanding - understand shopper behaviour and insights and can leverage this into ideas that turn shoppers into buyers of our brands

• Customer understanding - understand customer needs and able to translate these into mechanics and programs that win for both customers and shoppers. • Agency management - able to brief, inspire and engage agencies to produce the best work of their lives for our brands.

• Project Management - able to manage multiple projects to clear timelines for DIFOT execution

• Communication - strong cross functional skills and ability to engage and enroll others in your recommendations

• Procurement and Production - experience working with Procurement and vendors to prototype and produce items to a high quality standard Best suited for someone who

• Curious and bursting with ideas

• Someone who can thrive in a matrix structure with exceptional cross functional partnership skills

• Organised and planned, can handle a number of projects at once and always delivers on time

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

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