Job Description :

Job Title: Shopper Manager

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the team:

Uganda Breweries Ltd is Uganda’s leading adult beverage business. We thrive on the development of great people and great brands. We have created a talented, diverse and passionate team of professionals running a superb and robust business operating in Uganda and the Great Lakes Region, delivering the highest quality brands to consumers and long-term value to its investors.

About the role:

The position holder Is responsible for the creation of all the must-have and focus Shopper growth drivers across a brand/Category to deliver the most efficient and effective Industry leading Shopper Marketing Growth Drivers.

The growth drivers developed must grow our share, drive equity and penetration growth. The role requires the individual to transform our growth drivers to be 'channel' ready and deliver against all aspects of the 'path to purchase' and not just at the 'Moment of choice'.

Role Responsibilities:

Input into the Joint Up Business planning (JUBP) development with strong and in depth commercial and Customer insights working with brand team, innovation Team, Field sales team and Finance team.Actively support volume forecasting via use of trends and analyses of data as a primary input.Make marketing Below the Line (BTL) concepts operational.Identify sales gaps in regions and propose corrective action.Inputs Joint Customer plans (JCP) for Top Customers and ensured ruthless planning of the agreed activities within the JCP.Lead the development of BTL program plans and agree the roles and responsibilities key resources and budget implications.Develops compelling Customer Propositions for Sales Driver activities using detailed brand & customer knowledge.Management of cross functional project teams for effective planning of BTL activities (coordinate and ensure each team delivers the requirement for bold execution on timeEnsure All BTL Marketing activities proposals are in line with the trade strategy and that customer insight Field constraints and customer information are considered.Ensure key controls are in place and respected for each activity.Ensure field teams and company staff engagement to programs through clear and inspiring briefings with support capability team when applicable.Support M&E of activities working with CPAM/Brand team/Finance.Deliver all projects on or under agreed budget.Management One plan review meetingsWorking very closely with brand team, and starting with strong insights, this role owns the creation of high quality and scalable single brand Shopper Marketing growth drivers for execution. The creation is for all beer/spirt Trademark brands including innovations.Delivers Inspiration and Toolkits that are 'Channel Ready' across countries for Execution.Working with and managing Agencies to set very highest standards and deliver the very latest and best Shopper Marketing work in the industry.Deliver tools that confirm to the developed Physical Availability principles, covering the full Path to Purchase, and in accordance with the M&E learnings.This role will also control the flexible resourcing work plan across all Shopper Marketing and Brand teams. As part of this the role will take budgetary responsibility for 'creation', and the selection of appropriate agencies and the agency models.

Experience / skills required:

Bachelor's degree in a relevant fieldStrong commercial acumen and an understanding of the Tanzanian beer/spirit market4+ years of work experience in Commercial/Marketing FunctionsComputer literacy (Microsoft environment)

Skills/knowledge

Minimum 3 years Brand marketing, sales roleAble to demonstrate success in developing & leading team. Evidence of strong leadership and influencing skillsExcellence project management skills that deliver projects on time and on budgetStrong influential skillsStrategic thinkersCompetitive intelligence & insightsMeasure and evaluation of projects.Good interpersonal communication skills

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Portbell Brewery

Additional Locations :

Job Posting Start Date :

2025-05-21