Role Title:  Shopper and Channel Marketing Executive for Modern Trade

Location: Unilever RFM Ice Cream Office, Manggahan Industrial Park, Manggahan, Pasig City

Role Type:  Permanent

BACKGROUND AND PURPOSE OF ROLE:

This role will be tasked with growing the Selecta Ice Cream business by working with our Field Sales and Channel partners to enhance availability, visibility, and activation plans in trade. Additionally, this role will be responsible for analyzing shopper, channel, product, area, and customer performance to identify opportunities for business growth.

JOB SUMMARY:

This role will handle Shopper & Channel Marketing for the Modern Trade channels, in which he/she needs to:

Work with the Ice Cream Business Units and Category Operations team in translating brand plans into Ice Cream programs in terms of availability, visibility and activation.Analyze channel, brand, area, and customer performance to identify opportunities to grow the ice cream categoryUse shopper and category growth drivers, channel insights, shopping missions and retail trends to sharpen plansPartner with Field Sales in landing shopper and channel programs in-tradeCo-establish governance and rhythm with other Development Groups to ensure follow through of plans createdComplete post-launch evaluation to measure effectivity of total channel programsBuild, operate and transfer growth programs for designated channel

KEY STAKEHOLDERS:

Customer Strategy and Planning TeamMarket Planning and Operations TeamCustomer Development GroupField Sales TeamsBrand Marketing Teams

ESSENTIAL SKILLS:

Graduate of a Business or any related degreeExperience in Trade Marketing or Shopper/Channel Strategy function in an FMCG business is a plusExcellent Microsoft Office skills, especially Excel and PowerpointExperience in Data Analytics and is familiar with the use of Power BI/AFO/SAP database toolsHigh-level data storytellingShould be a team player and possesses a professional and mature demeanourCan work well under tight deadlines

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.