About the Role

Our client, a fast-growing D2C brand in the home and lifestyle sector, is seeking a highly driven and strategic Senior Sales Associate – B2B to join their expanding Institutional Sales team. This role offers a unique opportunity to shape and scale the B2B network in key markets by targeting institutional buyers and identifying new sales channels. The ideal candidate will have a strong background in B2B sales, with a focus on business development and relationship building in a fast-paced, customer-centric environment.

Key Responsibilities

Identify and convert new B2B opportunities to drive revenue and market share in assigned regions.

Develop and expand the institutional client base through strategic outbound efforts and lead generation.

Conduct high-impact product presentations and demonstrations with key decision-makers to close sales.

Build and nurture a strong pipeline of prospects across multiple channels.

Explore untapped markets and verticals to create new business opportunities.

Schedule, plan, and execute regular client meetings to build strong and sustainable relationships.

Preferred Experience

4–8 years of experience in B2B or institutional sales.

Prior exposure to project-based selling, especially in the hospitality, real estate, or commercial interiors segments, will be an added advantage.

Key Competencies

Excellent communication and presentation skills

Strong business acumen and negotiation ability

Customer-first mindset with a consultative approach

Proactive, adaptable, and goal-oriented

Strong networker with the ability to work cross-functionally