Job Description:
Job Summary：- Work from short to mid/long-term portfolio strategy to support RC China business strategy
- Initiative local innovation project and localization process optimization collaborated with global & Region.
1. Product strategy planning: Combine extensive market analysis, insights from channels and pet owners to develop the medium term and long- term
product strategy for Royal Canin China and strategic initiatives for product line development. Collaborate closely with pillars to implement channel product strategies and support the overall strategy of Royal Canin China.
2. Product strategy management and optimization: revisit and optimize portfolio strategy and product portfolio management according to market feedback and channel changes, continuously improve the efficiency of the overall product line, and drive sustainable growth.
3. Product innovation: Explore product and packaging innovation projects, and collaborate with GLOBAL, APAC and cross-function to promote localized product innovation and process optimization.
4. Upgrade and optimization of product selling points: Work together with cross-functional teams to promote the upgrade of product selling points and the development of relevant product marketing content to enhance competitiveness.
5. Cross-functional collaboration and execution: Collaborate closely with cross-functional teams, including demand teams and supply teams, to drive the implementation of product strategies and make continuous improvement.
Bachelor degree or above
At least 10+ yrs marketing experience in multinational company，FMCG related industry is a plus
Good communication skill and presentation skill
Good command of English
Data insights capability
Nutrition related companies background is a plus
Portfolio management experience is preferred
NPD / project management is preferred
Scientific based content development is preferred
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.