Reporting to the Manager – Integrated Media, the position holder will be expected to execute digital media buying across all digital channels while driving optimization and media efficiencies for campaigns supporting various business units. 

The role is pivotal in enabling Safaricom's overall digital marketing strategy and implementation by leveraging tech, data, tools, and platforms to drive overall marketing

Technical / Professional core competencies: 

Working knowledge of martech platforms, including Customer Data Platforms (CDPs), marketing automation tools, data analytics solutions, machine learning and AI-driven marketing technologies Should have high level proficiency in setting up and launching digital advertising campaigns on the various digital platforms (Google AdWords, Facebook Business Manager, Twitter, Programmatic Buying etc). This also includes setting up and managing tags and pixels for attribution. Track record of successfully implementing and managing performance marketing campaigns in a fast-paced environment Should have high level proficiency in setting up app download and re-engagement campaigns. Ability to drive efficient ways of working while leveraging on tech and Automation tools Should be able to create data driven media strategy, media plans and channel selection strategies to ensure a high return on investment for each campaign.  Should have a proven experience in media buying & optimization for similar size or larger business than Safaricom Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently Data & Analytics and insight generation capability to aid informed decision making