Job Purpose:
A role holder will be responsible of in driving Britam Connect and PD customer engagement, and revenue growth. He/She will be responsible for developing and implementing marketing strategies that align with business goals, analyzing market trends to identify opportunities, and managing campaigns across various channels.
Key responsibilities:

Develop annual marketing strategies for the two businesses in liaison with the Head of Marketing.Formulate annual budgets in liaison with the Britam Connect CEO, PD Director, and the Head of Marketing.Collaborate with segment leads to understand product offerings and target customers, aligning marketing strategies and campaigns accordingly.Manage and coordinate all marketing, advertising, PR, and promotional activities in liaison with the Head of Marketing for Britam Connect and PD.Liaise with advertising companies/agencies.Oversee content on the company’s website and intranet, including development and continuous updates for both Britam Connect and PD.Coordinate and support the development and innovation of Britam Connect and PD segment products.Support, facilitate, develop, and implement strategic marketing plans for Britam Connect and PD segments.Develop promotional materials to support marketing activities of Britam Connect and PD business segments.Manage the execution and implementation of Britam Connect and PD marketing plans and projects.Monitor, review, and report on all Britam Connect and PD marketing activities and results.Drive demand generation by executing activities and programs that promote Britam Connect and PD products.Develop product positioning and messaging to differentiate Britam Connect and PD segment products in the market.Enable sales by communicating product value propositions to the sales team and developing sales tools that support the selling process.Plan and manage product launches, including new releases, and oversee the cross-functional implementation of launch plans.Conduct market intelligence to analyze the buying behavior and patterns of Britam Connect and PD target audiences.Identify and execute partnership and sponsorship opportunities for Britam Connect and PD.Conceptualize and implement promotional activities across the branch network.Oversee all Britam Connect and PD merchandise and product collateral.Develop monthly reports on campaign ROI.Develop and monitor the implementation of the annual Britam Connect and PD marketing calendar.

Brand development and management:

Act as the steward of the respective business segment brand, supporting the brand promise, vision, position, and architecture, while achieving overall business goals.Ensure that all assets of the two business units are effectively managed to strengthen the Britam brand and grow brand equity.Plan, strategize, and execute marketing initiatives and creative designs to establish and maintain a strong brand presence in the market.Support the two business segments in embracing company values, culture, and policies.Conduct analyses and periodic reviews of the brand, competitors, customers, and consumer trends to enhance brand equity and market performance.Provide consumer, category, and brand insights to support channel marketing and sales efforts in category management and sales presentations for both business segments.Offer strategic direction for customer innovation summit presentations within key segments.Develop growth targets, business objectives, and brand strategies for the respective business segments in alignment with Britam’s overall business plan.Lead the brand planning process for the respective segments by setting annual targets, conducting innovation reviews, and overseeing brand strategy development.

Research:

Perform market analysis and research on the latest trends in financial services industry and share in monthly report.Follow up on weekly and monthly reports from agency partners and ensure timely execution.Monitor and evaluate competitor activity on both traditional and digital media and share monthly report.Assist in coordinating focus group discussions and in-depth interviews together with internal and external partners.

Digital Channels and Social Media Management:

Responsible for the respective business segment content on Company’s website and social media channels, including content development and continuous updating of the website and intranet.Conduct monthly website audits on the respective business segment pages to ensure content is up to date.Measure the results of digital advertising campaigns to determine their effectiveness and cost benefit ratio.Create always-on content together with digital agency.Product and Brand SEO - Collaborate across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research projectrequirements, audit implementation, and analyze the results.Enhance usability, design, content and conversion of the company’s websites.Devise, implement and manage effective social media marketing campaigns and trends.Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging etc.Design internal communication materials i.e. emailers, e-shots, flyers.

Key Performance Measures:

Customer segments and sizing completion.Revenue booked under new production campaigns.Count of new individual customers on boarded.

Job Purpose:
A role holder will be responsible of in driving Britam Connect and PD customer engagement, and revenue growth. He/She will be responsible for developing and implementing marketing strategies that align with business goals, analyzing market trends to identify opportunities, and managing campaigns across various channels.
Key responsibilities:

Develop annual marketing strategies for the two businesses in liaison with the Head of Marketing.Formulate annual budgets in liaison with the Britam Connect CEO, PD Director, and the Head of Marketing.Collaborate with segment leads to understand product offerings and target customers, aligning marketing strategies and campaigns accordingly.Manage and coordinate all marketing, advertising, PR, and promotional activities in liaison with the Head of Marketing for Britam Connect and PD.Liaise with advertising companies/agencies.Oversee content on the company’s website and intranet, including development and continuous updates for both Britam Connect and PD.Coordinate and support the development and innovation of Britam Connect and PD segment products.Support, facilitate, develop, and implement strategic marketing plans for Britam Connect and PD segments.Develop promotional materials to support marketing activities of Britam Connect and PD business segments.Manage the execution and implementation of Britam Connect and PD marketing plans and projects.Monitor, review, and report on all Britam Connect and PD marketing activities and results.Drive demand generation by executing activities and programs that promote Britam Connect and PD products.Develop product positioning and messaging to differentiate Britam Connect and PD segment products in the market.Enable sales by communicating product value propositions to the sales team and developing sales tools that support the selling process.Plan and manage product launches, including new releases, and oversee the cross-functional implementation of launch plans.Conduct market intelligence to analyze the buying behavior and patterns of Britam Connect and PD target audiences.Identify and execute partnership and sponsorship opportunities for Britam Connect and PD.Conceptualize and implement promotional activities across the branch network.Oversee all Britam Connect and PD merchandise and product collateral.Develop monthly reports on campaign ROI.Develop and monitor the implementation of the annual Britam Connect and PD marketing calendar.

Brand development and management:

Act as the steward of the respective business segment brand, supporting the brand promise, vision, position, and architecture, while achieving overall business goals.Ensure that all assets of the two business units are effectively managed to strengthen the Britam brand and grow brand equity.Plan, strategize, and execute marketing initiatives and creative designs to establish and maintain a strong brand presence in the market.Support the two business segments in embracing company values, culture, and policies.Conduct analyses and periodic reviews of the brand, competitors, customers, and consumer trends to enhance brand equity and market performance.Provide consumer, category, and brand insights to support channel marketing and sales efforts in category management and sales presentations for both business segments.Offer strategic direction for customer innovation summit presentations within key segments.Develop growth targets, business objectives, and brand strategies for the respective business segments in alignment with Britam’s overall business plan.Lead the brand planning process for the respective segments by setting annual targets, conducting innovation reviews, and overseeing brand strategy development.

Research:

Perform market analysis and research on the latest trends in financial services industry and share in monthly report.Follow up on weekly and monthly reports from agency partners and ensure timely execution.Monitor and evaluate competitor activity on both traditional and digital media and share monthly report.Assist in coordinating focus group discussions and in-depth interviews together with internal and external partners.

Digital Channels and Social Media Management:

Responsible for the respective business segment content on Company’s website and social media channels, including content development and continuous updating of the website and intranet.Conduct monthly website audits on the respective business segment pages to ensure content is up to date.Measure the results of digital advertising campaigns to determine their effectiveness and cost benefit ratio.Create always-on content together with digital agency.Product and Brand SEO - Collaborate across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research projectrequirements, audit implementation, and analyze the results.Enhance usability, design, content and conversion of the company’s websites.Devise, implement and manage effective social media marketing campaigns and trends.Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging etc.Design internal communication materials i.e. emailers, e-shots, flyers.

Key Performance Measures:

Customer segments and sizing completion.Revenue booked under new production campaigns.Count of new individual customers on boarded.Bachelor’s degree in Business or social sciences.MBA in Marketing, PR will be an added advantage.Member of the Chartered Institute of Marketing.3- 6 years working experience in a similar position.Bachelor’s degree in Business or social sciences.MBA in Marketing, PR will be an added advantage.Member of the Chartered Institute of Marketing.3- 6 years working experience in a similar position.