**Position Overview:** Spearheaded the development and implementation of customer-centric and digital financial services across Latin America, focusing on fostering a seamless phygital experience. Responsible for proposing, developing, and implementing flexible Route to Market models and commercial capabilities. **Function Related Activities/Key Responsibilities:** + Lead digital financial services across Latin America, designing and scaling Credit solutions in partnership with Fintech startups and in a collaborative way with top 4 Business Operations (BOs) in LATAM; + Establish a high-impact financial ecosystem for B2B2C transactions, involving senior-level engagement and cross-functional leadership; + Responsible for redesigning and implementing new RTM Models and commercial roles for Traditional Trade according to digitalization impact focusing on account development and execution; + Design and optimize RTM strategies for events, defining the direct or indirect approach. Determined the use of 3rd party logistics or own fleet to ensure effective distribution and coverage; + Co-created strategies with different areas and BOs to align vision on each capability; + Facilitated strategic partnerships with Fintech startups, leveraging synergies, reducing costs, and enhancing service offerings; + Worked closely with Kamay Venture to identify and engage potential partners for Fintech and AI-driven segmentation tools; + Organized workshops and developed a startup collaboration agenda to foster innovation and support the integration of cutting-edge technologies. **Education Requirements:** + Bachelor degree and above. **Related Work Experience:** + 5+ years of experience in commercial strategy areas with strong skills in route to market, financial services, segmentation, value to market, innovation, channel strategy. + Desirable to have candidates with a mix of sales operations and route to market experience **Functional Skills:** + Proven deep understanding of the complexities of the end-to-end operations, processes and tools to optimize solutions with our customers across regions; + Stakeholder management - work seamlessly with stakeholders across the functions (operations, customer management, bottlers, channel strategy); + Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and strategic management; + Solid Data Interpretation skills - ability to understand complex data and ability to explain to different stakeholders and bottlers in a way that is meaningful to their business needs. **Skills:** Leadership; Sales Channel Development; Key Performance Indicators (KPI); Traditional Trade; Go to Market (GTM); Innovation; organization; Channels Strategy; Market Segmentation; Customer Insights; Accounts Development; Microsoft Office; Strategy Development; Time to Market; Route to Market; Business; Business Growth Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.