Senior Manager, E-commerce Japan
The Coca-Cola Company
We're looking for a forward-thinking and collaborative leader to join our Japan & South Korea Operating Unit as Senior manager, Japan E-commerce. This role will be instrumental in shaping and executing our business growth at E-commerce through driving new shopper acquisition. You'll work closely with other E-commerce team members to co-develop and execute the plan. The ideal candidate will have experience working at E-commerce platformers (e.g. Amazon/Rakuten).
**What You'll Do for Us:**
**Project management and execution**
+ Develop new shopper acquisition plan at each E-commerce platform site (e.g. Amazon/Rakuten) and execute it.
+ Plan and execute E-commerce cross promotion through LINE exposure
+ Prepare KPI performance dashboard and business report to provide insights on project performance, including new shopper acquisition metrics.
+ Collaborate with other E-commerce members, internal stakeholders, external E-commerce platformers to execute business agendas, including business planning, channel performance reviews, and reporting.
+ Lead shopper new shopper acquisition in accordance with LTV (Life-Time Value) concept enlighten to bottlers and related functions.
+ Facilitate meetings, create agendas, and ensure follow-up actions are completed in a timely manner.
+ Support collaboration with global and regional teams to align best practices and key deliverables.
+ Plan and strategize to retain and expand current customer relationships.
+ Develop mid-to-long-term sales plans and prepare strategies to protect, grow and diversify the relationship with E-commerce customers.
+ Conduct market benchmark and identify best practices from leading E-commerce players (outside Beverage industry) and predict current and future shopper trends.
**Qualifications & Requirements:**
+ Bachelor's degree in Business, Marketing, Management, or a related field.
+ 7+ years of experience in project management, operations, or marketing/sales role within a fast-paced organization.
+ Ideally the candidate has experience working at E-commerce platforms.
+ Proven experience coordinating cross-functional projects and managing stakeholder relationships.
+ Strong organizational skills with the ability to manage multiple priorities and meet tight deadlines.
+ Excellent communication skills in both Japanese and English, with experience working with global stakeholders.
+ Strong analytical skills with the ability to monitor performance metrics and provide actionable insights as well as the ability to conduct competitor analysis.
+ Ability to work independently, manage ambiguity, and proactively drive initiatives forward.
+ Strong knowledge of consumer behavior and retail trends in the consumer goods industry.
+ Excellent interpersonal skills with the ability to build strong relationships with clients, customers, and team members.
+ Knowledge of pricing strategies, and financial implications including LTV (Life-Time Value) concept/ P&L drivers etc.
+ Familiarity with BI tools is a plus
**What We Can Do For You:**
+ **Iconic & Innovative Brand** s: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola
+ **Leading E-commerce Agenda** : You have the opportunity to join a team that is leading the FMCG E-commerce and is also the worldwide benchmark for Coca-Cola
+ **Exposure to World Class Leaders** : Access to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
+ **Flexible working style** : Up to 40% of remote working
**Skills:**
Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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