Background & Job Overview

Senior Brand manager– Vaseline Global Brand Manager, Greater China

WL: 2C

Location: Shanghai, China

Additional Information Contract term: This role will be using China local fixed-term
Please be aware if you are applying for this role from outside the China, if successful, your application will be treated as a self-initiated transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions. 

B&W :

The Beauty & Wellbeing category brings together our 2 biggest categories, Hair (about 6B€) and Skincare (about 3B€) with an exciting chance to build a new organization with new beauty capabilities, in the Design department. You will work in a team of Expert Beauty Crafters, in charge of either Hair or Skin, end to end, for a specialized approach of our key categories, creating connections and synergies between the 2 where relevant.

It is time for UL to help Categories/Brand Teams to craft superior mixes with superior beauty, superior desirability, leveraging sensory design for purpose, and breaking the codes. Enhancing for each Brand their clear, distinctive, and consistent identity versus competition.

Do you think you are the next generation leader who is able to help craft at scale profitable, sustainable, affordable, and DESIRABLE BEAUTY?

Vaseline:

Vaseline is one of Unilever’s most iconic brands. With over a 150 years, it continues to thrive as a trusted global household staple – recently surpassing €1 billion in annual turnover.   

And yet along with its long history, it is always reinventing and modernizing itself, as with amazing blockbuster such Vaseline Gluta Hya, Vaseline Pro Derma and its exciting Lip Therapy and Sun Protection ranges. It’s a brand that keep raising its creative profile, truly unmissable , from its exciting work on TikTok where it made the slugging trend the talk of the town, or winning multiple creative awards such as its recent Cannes Lion Gran Prix in Glass.

China is the largest market in the world outside the US and it is the key priority for this role.

Who and What You’ll Do

Key Responsibilities:

You will lead the global platform for Vaseline Pro Derma and will be the Direct Dock lead for North Asia, with a focus on China.You will be responsible for setting the brand strategyConsistently deliver the performance framework and activity plans with excellenceWorking collaboratively with cross functional partners in R&D, Supply Chain, BU teams, to deliver the growth, profitability and share targets for the brandDefining winning and breakthrough growth strategies, bringing alignment with stakeholdersLeading the Brand equity for China, driving comms strategy and improving Brand Power  Representing the Brand with the BU teams , leading the full Vaseline BG team that is based in Shanghai

 ​

 What You’ll Need to Succeed:

8+ years of marketing experience with increasing responsibility in the consumer products industry in innovation, brand development, and relevant brand building or customer development roles.The ideal candidate is a promotable 2C or high potential 2B with beauty and innovation crafting experienceMust be fluent in Mandarin and have experience in the China marketSkin Care experience a plusStrong track record in delivering breakthrough innovationProven track record in Communication development across multiple media channelsPassion for trends, new products, design and touch of beautyProven track record of project leadershipBuilding collaboration and working in virtual teamsA good balance of strategic, analytical and creative skillsPassion for high performance, and widely regarded as a talent catalyst.   

​

What makes this role special

You will have a lot of autonomy as the most senior leader of the Vaseline Global Brand team in China Vaseline China is a top priority for both BG and BU, making this a high visibility with frequent interactions with the BG and BU senior leadership

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.