Senior Director of Global Group Sales - MICE
kempinski
Senior Director of Global Group Sales - MICE
DescriptionThe Senior Director of MICE is responsible for developing and executing the hotel’s MICE (Meetings, Incentives, Conferences, and Exhibitions) strategy to drive group revenue, maximize event space utilization, and position the hotel as a leading destination for business events. This leader will manage a team, cultivate strong client relationships, oversee event logistics, and collaborate with internal departments to ensure world-class service delivery.
Key Responsibilities1. Strategic Sales Planning\nDevelop and implement comprehensive MICE sales strategies aligned with hotel revenue goals. 2. Team Leadership and Development\nLead, train, and mentor the MICE sales team to exceed group sales targets.
\n3. Client Relationship Management\nBuild and maintain strong relationships with corporate clients, PCOs (Professional Congress Organizers), DMCs, and event planners. 4. Marketing Collaboration\nCollaborate with marketing to create targeted campaigns to promote the hotel’s MICE offerings. 5. Event Coordination Oversight\nOversee the end-to-end coordination of major conferences, meetings, and incentive events. 6. Revenue Management Partnership\nWork closely with the revenue management team to forecast, budget, and optimize rates for group business. 7. Market Analysis and Business Development\nConduct regular market analysis to understand trends, identify new business opportunities, and maintain a competitive edge. 8. Industry Representation and Networking\nRepresent the hotel at major industry trade shows, networking events, and client roadshows. 9. Interdepartmental Communication\nEnsure seamless communication between the sales, events, banqueting, and operations teams for successful event execution. 10. Client Satisfaction and Improvement\nMonitor client satisfaction and implement improvements based on feedback
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Skills, Knowledge and Expertise\nBachelor’s degree in Hospitality Management, Business, Marketing, or a related field.\n8–10+ years of progressive experience in hotel group sales, with significant exposure to the MICE sector.\nPrevious leadership experience managing a sales team.\nDeep knowledge of MICE markets, particularly corporate and association sectors.\nStrong negotiation, communication, and presentation skills.\nProficiency with CRM systems (e.g., Delphi, Opera, Salesforce).\nAbility to work under pressure in a dynamic, fast-paced environment.\nFluent in English (additional languages are a plus).\n
Department: Sales & Marketing
Employment Type: Permanent - Full Time
Location: United Arab Emirates - Dubai
DescriptionThe Senior Director of MICE is responsible for developing and executing the hotel’s MICE (Meetings, Incentives, Conferences, and Exhibitions) strategy to drive group revenue, maximize event space utilization, and position the hotel as a leading destination for business events. This leader will manage a team, cultivate strong client relationships, oversee event logistics, and collaborate with internal departments to ensure world-class service delivery.
Key Responsibilities1. Strategic Sales Planning\nDevelop and implement comprehensive MICE sales strategies aligned with hotel revenue goals. 2. Team Leadership and Development\nLead, train, and mentor the MICE sales team to exceed group sales targets.
\n3. Client Relationship Management\nBuild and maintain strong relationships with corporate clients, PCOs (Professional Congress Organizers), DMCs, and event planners. 4. Marketing Collaboration\nCollaborate with marketing to create targeted campaigns to promote the hotel’s MICE offerings. 5. Event Coordination Oversight\nOversee the end-to-end coordination of major conferences, meetings, and incentive events. 6. Revenue Management Partnership\nWork closely with the revenue management team to forecast, budget, and optimize rates for group business. 7. Market Analysis and Business Development\nConduct regular market analysis to understand trends, identify new business opportunities, and maintain a competitive edge. 8. Industry Representation and Networking\nRepresent the hotel at major industry trade shows, networking events, and client roadshows. 9. Interdepartmental Communication\nEnsure seamless communication between the sales, events, banqueting, and operations teams for successful event execution. 10. Client Satisfaction and Improvement\nMonitor client satisfaction and implement improvements based on feedback
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Skills, Knowledge and Expertise\nBachelor’s degree in Hospitality Management, Business, Marketing, or a related field.\n8–10+ years of progressive experience in hotel group sales, with significant exposure to the MICE sector.\nPrevious leadership experience managing a sales team.\nDeep knowledge of MICE markets, particularly corporate and association sectors.\nStrong negotiation, communication, and presentation skills.\nProficiency with CRM systems (e.g., Delphi, Opera, Salesforce).\nAbility to work under pressure in a dynamic, fast-paced environment.\nFluent in English (additional languages are a plus).\n
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