Job Description :

Senior Brand Manager - Smirnoff RTD

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Diageo Moet Hennessy Thailand is the leading International Spirits company in Thailand with strong brands and market share position. We are a joint venture between the world’s leading premium spirits company (Diageo plc) and the world’s leading luxury wine and spirits company (Moet Hennessy). Our brands Johnnie Walker, Smirnoff, Baileys, J&B, Captain Morgan, Tanqueray, Moet & Chandon etc. 

Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one. 

Looking for inspiration, start your amazing journey with us 

About the Function

Marketing

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

What you will be accountable for:

Developing the strategy and plan to drive a brand identity that will sustain growth in the longer term, and to deliver powerful & distinctive proposition to the targeted customers with regularly measuring on Brand Health & Brand Equity.

Planning the effective use of brand advertising and promotion budget by creating appropriate programs for appropriate channels.

Working with Strategic partners in both internal and external to develop creative strategy and executions campaign for the brands

Working closely with global and regional team to localize brand strategy and marketing materials for best-in-class execution in market.

Being the brand custodian and provide the mandate on the use of brand logo in advertising, packaging, merchandising, and POP

Working with commercial team to ensure excellent execution and direct output of brand strategies that are superior to competitor activity

Working closely with Consumer and shopper planner to analyse relevant data, identify the issue and opportunity of the brand and create the strong insight which could translate in to winning strategy and action plan to propose to marketing manager and /or marketing director  

What you need to bring to this role:

Minimum of 5 to 8 years of relevant working experience and prior experience in consumer goods industry will be value added.

Proven track record of success in delivering and executing effective marketing programs.

Strategic thinking combined with creative flair.

Demonstrated ability to work with diverse teams, lead and influence partners across an organization.

Influential leadership & Negotiation - ability to drive alignment with senior stakeholders across functions, business units & strengthen relationships

Time and project management skills –

Analytical skills, high attention to detail & ability to multi-task / handle complexity ​

​An understanding of trends and ability to distil insights for the consumer personas identified

​Creative bent of mind & problem-solving mindset ​

​Commercial acumen – ability to assess needs quickly & help the team execute flawlessly ​

Financial acumen - understand brand financials, value chain analysis, budget management​

​Impeccable written and verbal communication skills​

​​Passion for celebration, energized & strong interpersonal skills ​

Excellent communication skills

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Character Is Everything

Worker Type :

Primary Location:

Additional Locations :

Job Posting Start Date :