Unilever is currently hiring for Senior Brand Development Manager - OMO

This role will be using China local fixed-term. Please be aware if you are applying for this role from outside the China, if successful, your application will be treated as a self-initiated transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

<CATEGORY/FUNCTION INTRODUCTION>

OMO is one of top laundry brands in China, leading in multiple laundry detergent formats with strong brand power. Portfolio development and innovations have always been the key growth engine for OMO. In the recent years, OMO has been expending its portfolio to new formats, new occasions and even new categories.

At OMO, you will be empowered to explore and innovate for the future. We fully trust capable talent to bring new excitement to the business.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionated about transforming powerful insights to impactful products, then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Portfolio Strategy & Innovation Plan: based on the understanding of the category trend, consumer demand spaces and the business needs, to plan out the strategy to guide portfolio transformation and innovations for next 3 years to fulfill the brand growth.Innovation Project Management: to work with R&D, SC, procurement, CMI, sales and brand building to land NPD according to the strategy and to ensure on time in full delivery with unmissable superiority.Product P&L Management: [1] to own the financial picture of the assigned portfolio to ensure a profitable growth [2] to work with R&D, SC, procurement, sales and brand building to continuously optimize the cost for better profitability and competitiveness.Communication Strategy & Assets Development: based on brand love key, to develop unmissable communication idea and Good+ assets (TVC / social / digital / KBS / instore / EC) for innovations and to achieve the action standards when it’s required.

EXPERIENCES & QUALIFICATIONS

At least 5 years working experience with at least 3 years at NPD and CommunicationFamiliar with China marketingFluent in both English and Chinese

SKILLS

Competitive category strategyGrowth opportunity identification & segmentationCreate people-centric compelling proposition & claimsSuperior & sustainable product designDesign for channelInnovation project managementData-driven innovationCraetive briefs & creative judgementCommunication assets development

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.