We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

 

What you'll do:

As the Field Marketing Lead for France and Italy, you will drive strategic and executional marketing initiatives across these regions, ensuring alignment with sales, partners, SAP Line of Business (LoB) marketing teams, and relevant stakeholders. Your primary focus will be demand generation, pipeline acceleration, and supporting revenue goals for SAP LeanIX and SAP Signavio solutions through innovative and data-driven marketing strategies. In this role, you will act as a critical link between regional stakeholders and the broader SAP marketing ecosystem. You will work with marketing, partner, user group, and extended SAP teams to scale activities and achieve common success.

 

What you bring:

3+ years of marketing experience, preferably in field Marketing roles within the tech / SaaS industry Preferred fields of study: Marketing, Business Management Language skills: fluent in English, French and Italian is a plus Proven ability to collaborate effectively with sales, partners, and cross-functional teams, including LoB marketing colleagues Strong understanding of demand generation strategies, account-based marketing, and customer lifecycle marketing Experience in managing campaigns across diverse regions with varying market dynamics Excellent communication and stakeholder management skills, with a focus on fostering alignment across teams Data-driven mindset with expertise in using analytics to measure and optimize campaign performance Experience managing budgets and working with external agencies Familiarity with digital marketing tools, platforms, and best practices

Meet your team:
You will be part of the Field and Partner Marketing team in the wider Marketing Organization within SAP’s Customer Success Board Area, supporting the SAP Signavio and SAP LeanIX solutions.
This team focuses on delivering integrated marketing strategies that drive demand, enable partners, and support SAP’s mission to empower customers in their digital transformation journeys. Join us to shape the future of field marketing in a dynamic environment that values innovation, collaboration, and measurable results.
 

 

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 422604  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Graduate  | Employment Type: Limited Full Time   | Additional Locations: #LI-Hybrid.