Key Responsibilities:

 

Develop, implement, and monitor comprehensive marketing strategies tailored for the MENA region in alignment with overall business objectives. Conduct market research and analysis to identify customer needs, trends, and competitive landscape in the MENA region. Collaborate with cross-functional teams, including sales, product development, and customer service, to create cohesive marketing campaigns that drive engagement and sales. Manage the regional marketing budget, ensuring effective allocation of resources to optimize ROI and achieve key performance indicators (KPIs). Oversee digital marketing campaigns, including social media, email marketing, content creation, and SEO/SEM strategies to enhance online presence and customer acquisition. Organize and coordinate regional marketing events, trade shows, and webinars to build relationships with potential customers and enhance brand awareness. Analyze marketing performance data and metrics to evaluate campaign effectiveness, adjusting strategies as necessary to maximize impact.  Foster relationships with local vendors, agencies, and partners to enhance marketing initiatives and brand visibility.

 

Skills and Qualifications:

 

Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus. Minimum of 5 years of experience in marketing, preferably in a regional role or within the MENA market. Strong understanding of diverse cultural, economic, and political factors influencing marketing strategies in the MENA region. Proficiency in digital marketing tools and techniques, including analytics platforms, social media management, and content marketing. Exceptional communication skills in English; proficiency in other regional languages is highly desirable. Proven ability to work collaboratively in a team-oriented environment while managing multiple projects simultaneously. Strong analytical skills, with the ability to interpret data and make data-driven decisions. Creative thinker with a passion for innovative marketing approaches and strategies. Highly organized, detail-oriented, and capable of meeting tight deadlines.