BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB

Plays a key role in bringing the Category Vision and Innovation Plan to life in the region.Delivers the business and share targets in the region
 

KEY RESPONSIBILITIES

Develops an in-depth understanding of the regional markets (China & Southeast Asia); the environment in which the category competes, including segments and channels.Translates a holistic understanding of consumers and shoppers to growth opportunities.Leads regional innovation projects against agreed category and brand global priorities, across different sourcing units across the regionSupports the brand manager on brand communication, creative development process (advertising and packaging), working with agencies to deliver strategically sound messages in line with communication strategy. Works closely with local market teams in the deployment of brand communication idea for local markets and channels.Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to test market potential in key countries.Leads cross-functional innovation teams (using project management tools to support decision making and communication) including local market teams, supply chain and customer and category development in the region to ensure successful implementation.

KEY COMPETENCIES

Passion for Branding & Being innovativeStrategic InfluencingCreates integrated communication esp Digital assetsProficient in English KEY SKILLSPassion for Consumers and ShoppersDevelops and launches relevant innovation and relaunches projectsHigh degree of accountability & responsibility Lead business analysis & Equipped with Strategic thinking

RELEVEANT EXPERIENCE

3-4 years’ experience in Brand Marketing (4-5 years overall)Developing concepts and brand communicationGood business understandingResilience & self-starter

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.