Unilever is currently hiring for PCID Deodorant Category Lead based in Grha Unilever, Indonesia 

About Unilever 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

Job Purpose 

The world is changing at a rapid pace and increasing in its volatility – macro forces are shaping the world, the lives of consumers and therefore, our businesses: across social, technological, economic, environmental, political, and regulatory. 

In this changing, volatile, and unpredictable world, future growth will come from making the future and not just responding to the present. Unilever’s Personal Care Business in Greater Asia is a dynamic and fast-growing division, reporting into PC General Manager Indonesia, the Category Lead is responsible for driving consumer demand and achieving business objectives for a portfolio of deodorant in the designated market. This role involves translating business strategy into actionable marketing plans, leading demand creation teams, and championing a digital-first, social-first approach to brand building and consumer engagement. 

Main Responsibilities 

Translate the Business Unit's strategic vision into comprehensive Brand Marketing Plans specifically tailored for the market, acting as the guardian of these plans and ensuring their effective implementation. 

Lead and inspire the category team, fostering a culture of collaboration, innovation, and excellence in execution. 

Build the category activities across the portfolio of deodorants in the market, encompassing advertising campaigns, drive market development to develop the category at a high growth rate, drive consumer engagement initiatives, Direct-to-Consumer strategies, content creation (through AI, partnerships, etc), retail theater (omni, pureplay and social commerce), media, etc. 

Build and enhance capabilities within the market in social-first marketing and the evolving personal care landscape. Act as a driving force and guardian for the quality, desirability and consistency of execution. 

Collaborate closely with Business Groups to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market, coordinating these efforts for broader regional alignment. 

Drive all marketing activities focused on Consumer Demand Creation and Value Creation, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all brands in the market, with coordination responsibilities for the region. 

Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns. 

Own the Demand Creation and Content Supply Chain processes and governance for the market; representing the country in Business Group discussions and decisions. 

Candidate Criteria 

​​Experience 

​Demand Creation Leadership: 12+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in the personal care or a related sector (e.g., fashion, luxury, lifestyle) is highly desirable. 

​Strategic Planning & Execution: Demonstrated success in developing and executing integrated category plans that align with business objectives, drive consumer demand, and deliver measurable results.  

​Market development, consumer understanding and customer focus 

​Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising. 

​Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment. 

​Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including sales, product development, finance, manufacturing and creative agencies, to achieve shared goals. 

​Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimizing campaign spending. 

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​Skills 

​Strategic Marketing & Demand Creation: 

​Strategic Thinking & Planning: Ability to translate business objectives into actionable marketing strategies and plans that drive consumer demand and achieve measurable results. 

​Demand Generation Expertise: Deep understanding of demand creation principles, tactics, and best practices across various channels, including digital, social, and experiential. 

​Category Development & Premiumisation: translating consumer insights into compelling brand activities, developing engaging content, and creating consistent brand experiences that resonate with target audiences. 

​Digital Marketing & E-commerce: 

​Digital Marketing Mastery: Comprehensive knowledge of digital marketing channels, platforms, and tools, including social media, search engine optimization (SEO), paid advertising, email marketing, and marketing automation. 

​Social Media Expertise: In-depth understanding of social media platforms, trends, and best practices for building brand awareness, engaging audiences, and driving conversions. 

​E-commerce & D2C: Experience with e-commerce platforms, digital merchandising, and direct-to-consumer (D2C) marketing strategies. 

​Leadership & Collaboration: 

​Team Leadership & Management: Proven ability to lead, motivate, and inspire high-performing marketing teams, fostering a collaborative and results-oriented culture. 

​Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders. 

​Analytical & Data-Driven Mindset: 

​Data Analysis & Insights: Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights. 

​Budget Management & Optimization: Strong financial acumen and experience managing marketing budgets, optimizing campaign spending, and maximizing return on investment. 

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Leadership 

You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity. 

You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times. 

Critical SOL (Standards of Leadership) Behaviors 

PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed. 

PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. 

TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results. 

CONSUMER LOVE: Brings the voice of the consumer into everything we do, always. 

BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond. 

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.  

Additional Information 

Please be aware if you are applying for this role, we require you to have working rights in the country where the role will based in. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions. 

Please note that our hiring process may take longer than usual, as we are prioritizing the selection of team leads first. We appreciate your patience and understanding as we carefully assess and build our leadership team. Rest assured, we will keep you updated on the status of your application as soon as it is possible. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.