Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

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As a member of the creative team, the copywriter writes and edits content for a variety of media including print, web, mobile, video, and social media, working closely with other members of the design team to brainstorm ideas, develop concepts, and articulate messaging. When required, a copywriter might also be called on to develop strategies to guide the direction of a campaign or project.
Understanding of UX, SEO and content strategy is key.

Content creation

Writing clear, compelling copy for mediums for individual social media posts to direct communications, video and radio. ATL, BTL, in branch collateralDrives content strategy for productsOverseeing and steering junior members of studio teamsCopywriter to ensure the clarity of messaging, adherence of brand tone and manner in messagingEnsure that copy adheres to brand guidelines and legal & compliance requirements.Become familiar with OMF’s products and draft copy that is consistent with how we position those products across all platforms

Design and Conceptualization

Steer and collaborate with graphic designers to create video storyboards and landing page wireframes.Stay abreast of developments in the different media used by the marketing team and stay informed of best practices.Contribute to brainstorming and campaign strategy sessions.Drive conceptualisation and creative strategy articulation for creative studioDrives brainstorming and strategy for individual campaigns

External and internal Communications

Draft communications content and plans for campaignsDesign content that drives interest, consideration and product take up

Brand Strategy and Effectiveness

Advise team on how to optimise web pages for search engines and higher conversion ratesCreating concepts and content, setting audiences and value propositions, and integrating digital channels

Personal Capability Building

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.Problem solver – very resourceful / solutions drivenGood team playerStrong project management skillsSolid organizational skills and multitasking abilityGreat Conflict resolution skillsEffective Research skillsAwareness of online content and various marketing strategies experience with search engine optimization is also key.Familiarity with standard style guides

Minimum Requirements

Bachelor’s degree, Diploma or equivalent in communication or marketing NQF 6+8+ years’ experience writing advertising or marketing copy for both print and digital channels (web, blog, social, video, direct marketing, billboards etc)Minimum of 6 years' experience in Writing, Proofreading and EditingIntermediate understanding of UX, SEO and content strategy Intermediate experience with productivity tools like Trello or AsanaMust understand marketing processA proven track record in content that drives product take up

Skills

Action Planning, Content Development, Creative Design, Data Management, Executing Plans, IT Architecture, Legal Practices, Market Analysis, Marketing Systems, Media Management, Oral Communications, Policies & Procedures, Professional Presentation, Second Language, Writing

Competencies

Communicates EffectivelyCultivates InnovationEnsures AccountabilityManages ComplexityNimble LearningOrganizational Savvy

Education

NQF Level 6 - Diploma, Advance or Occupational Certificate or equivalent

Closing Date

28 May 2025 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!