İstanbul, Turkey
16 days ago
Marketing Manager in Power Tools Accessories

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Job Description

Lead of local user and retail price management, product portfolio and services,promotion and communication activities in the region of Caucasus and Central Asia for Power Tools Accessories

Introduces and steers all pricing elements and develops pricing excellenceOperative price management for the countries including the creation and delivery of price listsManage promotions share and execute business unit promotion strategy (Price or Bundle pack) and integrate it holistically in the user journeyGains and provides user and market insights in the organizationLaunch managementOptimization of product mix (standard, campaigns, promotion) in countryManagement of the lifecycle of channel / customer exclusive productsLogistics Planning of portfolio, launches and promotions in collaboration with distribution managersPlan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsibleContribute to the development of promotions in collaboration with the responsible Touch Point managerGain and provide user and market insightsProofreading and local adaptations of marketing assetsSupport local retailers with activationCoordinate local agencies and external resources (if applicable)

QualificationsExtensive marketing know-how along all PsFunctional expertise in local portfolio/ category managementHigh expertise in branding and good understanding of UX related to information and purchase decision of target groupHigh sales affinity and good understanding of the retail landscapeUnderstanding of the online and offline shopping landscapesOperational experience in marketingPassion in executionStrong communication skills to ensure the topic is understood in the broader context of Marketing, Sales and user journey management
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