We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

The Global Customer References & Advocacy’s mission is to identify, inspire, and engage customers throughout their journey ​and empower them to share their relevant, inspiring SAP experiences.​ This is an exciting role that combines a strategic customer-facing experience, customer marketing and sales support.  The GCR&A Reference Manager supports SAP’s Market Unit, part <region>, and serves as the primary reference resource, aligning with MU Sales and other customer-facing teams to facilitate references for sales opportunities as well as recruitment and cultivation of key customer references.  

 

Position Responsibilities:
Provide customer reference support for Indian MU with a focus on impact and quality. 
Serve as trusted advisor by providing timely references to accelerate pipeline and maximize positive exposure of SAP customer successes.  
Partner with regional solution lead to determine customer reference pipeline. Identify and document customer references to support sales requirements. Build reference customer relationships to leverage those relationships to deliver quality sales support.
Ensure a high level of field engagement by developing relationships with Sales and Sales Leadership in India MU. 
Leverage scalable reference processes (such as Customer Conversations, Customer Connect Centers, customer reference slides) to broaden use of our best references.
Nominate great customer stories for marketing asset creation, for media and analyst relations activities, SAP Innovation Awards, other key amplification programs; Facilitate as necessary in local language.   
Use the RefHub tool to document high-quality customer reference data.
Understand relevant demand generation campaigns for India MU, and align customer reference stories. 
Collaborate with reference team colleagues globally and participate in global reference projects for continuous development and standardization of best practices. 

 

Candidates must have the ability to:
Thrive in a customer-facing role - communicate with customer contacts to recruit into the reference program and develop reference stories. 
Translate business objectives and customer success into high-impact customer references that help drive demand and revenue.
Work with SAP leadership in India MU to align on business needs.
Participate in a collaborative team environment and engage across multiple SAP teams both locally and globally.

 

Skills / Experience:
Excellent verbal and written skills
Superb presentations and client-facing skills
Strong project and program management skills
Experience with data & analytical skills a plus.
5-7 years as an individual contributor for a tech company's customer advocacy program a plus.
Prior experience working with peer reference communities and customers (references) in B2B enterprise software and services. 

 

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 424564  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.