Job Overview
Supports business growth by disseminating information that promotes a favorable view of the organization and its products and services. Develops and implements advertising and publicity campaigns; conducts market research; and identifies and predicts current and future consumer trends.

Directs and executes enterprise and customer campaigns that represent the value that the broader organization delivers, as opposed to a specific product, line of business, or region. Responsible for the overall corporate brand and related events at the enterprise level and coordinating with customer marketers in support of the broader business. Stewards of the enterprise brand, messaging and architecture, conceiving and delivering advertising, campaigns, industry events, branding for non-customer stakeholders (IR).

Develops customer specific messaging; curates and deploys content; measures campaigns that leverage relevant content from across the business;  maintains a deep understanding of customers, the evolution of personas, and specific market characteristics; champions the customer and sharing knowledge across the organization; creates enterprise-wide marketing plans for specific customers; identifies relevant offerings/platforms; communicates value propositions and messaging; assists with organization plans; and learning from KPIs/customer behavior.

Essential Functions
• Create marketing plans by engaging Partner Sales in annual and quarterly planning to determine programs, activities, and marketing assets to achieve business and revenue goals
• Execute demand generation programs and integrated marketing campaigns for IQVIA Technologies’ Partner Sales team utilizing a variety of techniques including email, webinars, social media initiatives, and digital/inbound marketing programs
• Act as the Marketing point-of-contact for the Partner Sales teams, providing visibility into marketing efforts and ensuring Partner Sales is fully participating in marketing activities
• Serve as the Partner point-of-contact on cross-functional teams for various marketing programs including marketing campaign development, website design and development, and other efforts
• Collaborate with Product Marketing and Enterprise Marketing to create marketing assets such as customer reference stories, videos, social media awareness and press releases
• Execute face-to-face programs such as half-day seminars, breakfast and dinner meetings, lunch and learns, and hands-on workshops
• Lead marketing efforts on high profile tradeshows and events
• Measure and report performance against established KPIs and goals

Qualifications
• Bachelor's Degree  Pref
• Minimum of 12 years experience with Bachelor's degree  Or
• 6 years of experience and a Master's degree or equivalent experience
• Knowledge and experience in building and executing marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to-face events
• Ability to devise new and innovative communication methods and assets to articulate IQVIA Technologies’ messages and value propositions to customer accounts
• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
• Knowledge of marketing processes and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus
• Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
• Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
• Excellent verbal and written communication skills
• Excellent organizational and time management skills
• Self-motivated, able to assume responsibility and work autonomously

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com