Responsible for leading the development and implementation of comprehensive marketing strategies and campaigns, with a strong focus on adapting global frameworks to local market realities. This role demands a 360° vision of projects and the ability to navigate complex ecosystems, collaborating effectively across internal teams and with external stakeholders. **Position Overview:** Management of marketing strategy and campaign implementation, with a deep understanding of local needs and business development. 360° project vision, leading cross-functional teams and engaging with external stakeholders. Skilled in negotiations with bottlers and in adapting global strategies to the specific realities of each country. **Function Related Activities/Key Responsibilities:** + **Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans** (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL Hub and Franchise Leadership. + Provide strategic and executional / franchise unit specific input on **Market-level portfolio strategy, brand plans** (activities, calendars, execution of allocated DME) and **local innovation opportunities** + **Lead regional market development** to ensuring the right implementation of projects + Provide market input for the **development of market-level Innovation projects** + **Provide input to localization** and **real-time amplification of IMX campaigns** within the Franchise unit + **Execute local media buying** that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX Media) + **Manage brand activation** at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with **with bottlers** + Support the System in **Customer & Shopper marketing** **agenda** (primary relationship with customers sits with C&CL). **Education Requirements: University** **Related Work Experience:** + M **kt or Commercial experience** (4+ years). + M **arketing activation** + **Business and commercial Knwledge.** + Experience **working with TCCC external partners** (bottlers and customers) + Experience working in **cross** **-functional and cross-geographical teams is preferred** **Functional Skills:** + Marketing activation / execution + POs and experiential marketing + Business / Commercial Acumen + Relationship management (with external stakeholders) + Leadership of projects **Skills:** Profit and Loss (P&L) Budget Management; Cross-Functional Teamwork; Strategic Partnership Development; Team Management; Marketing Strategies; Brand Growth Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.