Job Description The ideal candidate of this role will need to be equally a **scientist** - ensuring the effectiveness and impact of all integrated communications - and an **artist** - painting a clear and compelling vision for the future of the category's marketing. You will need to be (or become) an **expert** in it's consumers and their behaviours, a **guardian** of our brands' values and messages, and a **visionary** who can see the world for how it is and then bring to life a vision for what it _can_ be. **What You'll Do for Us** Lead the connection planning for our tea brands and responsible for final stage of bring to life: **Focus, Scope, & Impact:** + Drive thinking on how to **design marketing around End to End consumer journeys** to achieve greater conversion, focusing on **the set-up** and consistency of the **experience** in China market + Leading the connection of the brand business and creative strategies with a **consumer-centric brand ecosystem** , that will leverage owned, earned, shared and paid touchpoints as well as brand assets + **Designing End to End path-to-purchases** that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs + Connecting brand experiences with brand rituals building in order to significantly improve **consumer conversion;** + Serve as catalyst for **consumer centered design thinking** that leverages cross functional resources and to accelerate creation of new value propositions for our brands. + Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions. + This profile requires a **healthy balance of innovative thinking and business pragmatism** + **Shopper marketing for both ATL and BTL** **Qualification & Requirements** **Experience** + Marketing, media, and leadership experience + Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands + Preference for individuals with experience in working in consumer and shopper/commercial plans + Experience working in cross-functional teams + Communicating, influence and negotiate across multiple stakeholders + Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders **Work Focus** + Ability to lead integrated brand experience and multiple touch points that are effective and efficient + Understanding of the evolved media landscape and e-commerce + Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers) + Ability to work in Agile cross-functional teams **KEY KNOWLEDGE REQUIREMENTS** **MASTERY OF (REQUIRED)** + CONNECTIONS/MEDIA DEVELOPMENT + DIGITAL MARKETING + TEAM MANAGEMENT/project management + Shopper marketing **BROAD EXPERTISE IN (GOOD TO HAVE)** + BRAND STRATEGY + AGILE WAYS OF WORKING **What We Can Do For You** + **Iconic & Innovative Brands:** Our portfolio represents over 250 products with some of the most popular brands in the world. + **Expansive & Diverse Customers:** We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. **Skills:** Leadership; Media Planning; Creative Process; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.