To project manage the planning, execution, and generation of analytically informed personalized, product and service conversations for campaigns in accordance with business plans and objectives; aimed at Acquisition, Right-Sell, Entrenchment and Retention. Responsible for the design (In-partnership), execution and management of developed campaigns spanning across PPB, BCC, Wealth & Investment and across all channels (e.g., physical, and digital - [Email, SMS, App, WhatsApp, Conversation portals