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Unilever is currently hiring for Ben & Jerry’s East Europe & Senior Brand Manager Poland, EE

Scope: East Europe and Poland; Ben & Jerry’s
Location: Warsaw
Reports to: B&J Head of Business Development (HBD) dotted/key interface to Head of Marketing Ice Cream EE & POL 
 

ABOUT BEN & JERRY’S: 

Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world's best ice cream. Ben & Jerry’s is a valuable and iconic brand, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. Ben & Jerry's is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services.  As a certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients.  Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission. 
 

Ben & Jerry’s 3-Part Mission: 

Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice, Social Justice, Racial Justice, and Economic Justice 

Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions. 

Economic mission: We operate our Company for sustainable, Profitable financial growth. 

Today, Ben & Jerry’s continues to be purpose driven business. Over the next five years we aim to continue our accelerated margin accretive growth whilst delivering on the social and product mission.  This requires a step change in the way we leverage B&J operating model to lead the category growth whilst pioneering new areas for channel differentiation and consumer engagement. In a world of climate change, polarisation and social injustice the need for businesses to speak out and stand up is even bigger but also more recognized than ever.  

East Europe and Poland grew exponentially since Ben & Jerry’s was launched in 2017. The region has a key role to play for the category and Ben & Jerry’s to delivery more joy & justice to our fans and deliver profitable incremental turnover. The cluster has the ambition to continue accelerated growth & be a key contributer to the EUANZ ambition. This is a dual responsibility role directly manging the Poland B&J business & leading B&J EE. 

We are looking for a passionate, business and digital articulate marketer who shares our core belief in values-based business and has an appetite to drive a transformational growth by leading this fantastic brand. Being the innovative joyful social activist, we are is key to retain our position and further grow our business and impact.   

KEY RESPONSIBILITIES: 

Lead the development and establish goals for marketing programs for EE/Poland ensuring ability for development and execution to be aligned synergistically with Global/European marketing initiatives, and social mission objectives. 

Be the voice of the brand across the East Europe/Poland Ice Cream community advocating for our 3-part mission model ambitions. Contribute to the development of the knowledge of the brand and the brands role within the category internally and at customer visits. 

Lead business plans for EE, build on our Three Part Mission with a think big out of the box mindset. 

Take full responsibility for the Poland end to end P&L in order to deliver on USG, UPG and profit targets as well as effective budget management. 

Develop and manage the existing and future portfolio in key cities and channels (Primarily IH Supermarket/Hypermarkets, DTC/E-commerce, OOH, Convenience) to achieve long-term growth, sales and profit goals. 

Work with local sales team to identify new distribution (OOH, IH & new channels) and merchandising opportunities for new products, and direct related marketing activities to achieve sales volume and market penetration goals. 

Lead & pioneer in E-commerce (IC-now, Grocery.now, Grocery.com) and lead the digital development of Ben &Jerry’s EE. 

Utilize the reporting of syndicated data (financial), competitive intelligence, and consumer research to achieve business insights and facilitate marketing program development. 

Utilize systems, processes (e.g. S&OP) and communication/reporting methods for performance management, budgets, volume forecasting and marketing programs. 

Exhibit commitment to the company’s social mission and the teams vital role in delivering all three elements of Ben & Jerry's three-part mission statement. 

Deploy relevant SM initiatives adapting the global strategy, utilising global/EU assets and executing it with local relevance. Together with HSM develop future roadmap for social mission model that drive systemic change and social impact. 

Manage relationships with key internal and external partners where relevant (e.g., B-corp, non-profit partners). 

Build relations and collaborate with wider Ben & Jerry’s team and cross functional teams. 

Managing Big events/ workshops /communication to Sales & External clients: Preparation of consumer/shopper/category/channel part based on inputs from other teams; Responsible for presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings.     
  

Key interfaces 

European Head of Business Development. 

Marketing Lead Ice Cream Poland/EE + IC POL/BAL Director. 

EE B&J teams/community (ABM, MM & Cluster Leads). 

Innovation + Digital Team Global/Europe B&J. 

Head of Social Mission B&J EU. 

Poland CSP OOH/Ecom/ICNow + Finance team. 

Head of Retail B&J’s Europe. 

IC East Europe Lead/GM (Mentor/Coach/Business lead support).      
 

WHAT YOU NEED TO SUCCEED:  

Skills: 

Must have strong influence and negotiation skills and be comfortable interacting with a matrix organisation of internal B&J and UL stakeholders and to external customer teams. 

Need strategic thinking with strong financial acumen who is comfortable unearthing + applying insights into actionable plans and articulating them to stakeholders. 

Ability to lead and motivate cross-functional teams & cross-country community. 
  

Experiences & Qualifications: 

3+ years’ experience with exposure in Brand Building, or Category Management. (Product launch, volume planning, business case development, customer sell-in, developing and executing marketing programs in multiple communication platforms). 

Passion to make this world a better place and drive systemic change on climate and social justice. 

Passion to think big, out of the box and inspire others to do the same. 

Experience & ability in full P&L ownership and accountability. 

Excellent competencies in marketing, digital, program development and implementation, leveraging global framework and executing brilliant activation in market, with specific competencies in digital marketing. 

Travel is expected approx. 5% of your time. 

Fluency in English and Polish. 

We Offer You

Learning environment and personal development.

A friendly atmosphere and a positive work culture at Unilever (flex working).

Work on the contract of employment, annual bonus.

Attractive benefits package including medical care, retirement package, life insurance, sport package, Unilever shop.

We take pleasure seriously. Join the Ice Cream team now!

Additional Information

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.