Job Title: Home Care TH Digital & Social Platform Marketing Manager
Location: Thailand
Main Responsibilities
Develop and implement a comprehensive social media strategy to support Marketing objectives, increase brand awareness, and build strong engagement with communities across social media platforms.
Collaborate with the marketing team to align social media efforts with overall marketing strategies and goals.
Stay up-to-date with the latest social trends, sentiments, tools, and best practices in order to incorporate them into the strategy. Proactively identify and engage with key online communities, influencers, and cultures that relevant to the brand to amplify the brand's reach.
Monitor and analyze social media performance using analytics tools to measure the success of campaigns and make data-driven decisions.
Conduct qualitative listening and analysis through social media conversations, comments on brand/ community/ competitors’ content to build strong understanding and insights.
Provide regular reports and insights on social media performance to stakeholders.
Manage Homecare/brand communities across all channels.
Drive conversation and content-to-convert on Social media and own e-comm channel to drive online sales for Home care.
Develop product mixes and/or deployment plan to capture emerging demand or target through online channels.
Candidate Criteria
Experience & Qualification
2-5 years' experience in brand/product management/marketing/social media management
Knowledge on Homecare products will be added advantage
Experience in influencer marketing and partnership management
Experience with social media advertising, social community management and paid campaigns is a plus.
Skill
Creative mindset with the ability to develop engaging content
Strong analytical skills and experience with social media analytics tools. Strong presentation, communication & project management skill
Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok
Ability to work independently and as part of a team in a fast-paced environment.
Familiarity with SEO and web traffic metrics
Excellent written and verbal communication skills. Fluent in Thai language
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.