Job Title: Home Care TH Breeze Marketing Lead
Location: Thailand
Main Responsibilities
Development of annual brand plans & budget to achieve targets
Leads the development of local initiatives and deployment of Global innovation funnel.
Ensure brand purpose is locally embedded and activated for each brand.
Plan and execute efficient brand investment plan
Lead social first strategy & deployment. Overseeing digital / precision marketing and data strategies for the business.
Lead a team of brand support managers—mentoring, coaching, and developing them to deliver both business targets and next generation leadership
Manage the creative and media agencies to deliver great marketing mixes in the market.
Candidate Criteria
Experience & Qualification
5+ years of marketing experience, preferably with cross-functional work experience &working with multi channels (Hyper super/convenient/ General trade/D comm)
Strong combination of mix development & execution experience
Proven experience in developing and implementing effective and integrated Brand Marketing Plans
Experience in digital first marketing
Proven project and budget management experience
Strong communication and interpersonal skill to influence stakeholders (global and senior management)
Skill
Project management: ability to lead the end-to-end innovation projects
P&L management: brand custodian and responsible for total portfolio
Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.
Marketing mix creation: experience in creating communication mixes from scratch
Can translate consumer insights into strategy and action that will generate business impact.
Strong local media knowledge including latest trends on digital marketing
Ability to work in a fast paced, trend-based category
Ability to lead a small team
Leadership of the Future – with a style appropriate to a networked and agile organisation
Strategic thinking & influencing (building “big relationships”)
Preferably fluent in Thai Language
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.
CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.
Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.