Graduate Trainee - Ethical Medical Representative
Abbott
**KEY RESPONSIBILITIES:**
- Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level
- Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share
- Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network
- Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey; and the role of Abbott’s products in increasing quality nutrition through consultative selling dialogues
- Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP’s knowledge of nutritional interventions and the measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommending Abbott products and other brand-building activities
- Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP
- Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience
- Act in alignment with compliance and regulatory expectations
- Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the Sales Manager
**QUALIFICATIONS:**
Bachelor's degree in Science with 0-3 years of experienced
Consultative Selling Skill
Customer Engagement
Digital knowledge and Application
Customer insights
Financial & Business Acumen
Execution Excellence
Learning Agility
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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