Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

May 23, 2025

Shift:

Job Description Summary:

We are looking for a TCCC experienced marketer who is driven by growth and possesses an end-to-end enterprise mindset to join the Global Sprite Brand Team.

Sprite is the world’s third largest beverage brand and the leader in the Sparkling Flavors industry. With huge scale and a powerful foundation in counterculture, Sprite will be the highest driver of TRANSFORMATIONAL GROWTH for Sparkling Flavors. Sprite has a clear playbook for growth including the launch of a new persistent platform, refreshed visual and sonic identities, global partnerships in food and music, 2 calendar moments (Summer, X Spicy), and levelled up global innovation platforms (Chill, +Tea, x Active Hydration). With huge upside of intenders and neutrals and a global opportunity to continue expanding the Lemon Lime category, Sprite needs marketers that are driven, passionate, agile, and highly collaborative with teams across the world, cross-functional partners (technical, commercial, insights), and agency partners across OpenX and Strategic Roster. We move fast, push for excellence, are obsessed with growth results... and have a lot of fun while doing it!

The Sprite Global Brand Director will report to the Oana Vlad, Sprite Global Vice President.

Key responsibilities

Lead the expansion of Sprite Zero Sugar globallyLead Sprite X Hydration innovation platform and identify white space opportunitiesLead key global partnerships in Music and FoodLead Sparkling Flavors portfolio system engagementSupport Sprite Vice President in the LRP and ABP processCollaborate closely with Global C&CL and key OU commercial organizations to expand cold availability and affordabilityWork together with the Sprite Global network to lift and scale best practices, drive one common vision/ playbook for growth, understand in-market results, build a shared culture of growth-centricity and marketing excellence

Key partners

Sparkling Flavors global category team9 Sprite OU leads9 OU Sparkling Flavors Innovation leadsCross-functional partners: creative strategy, EPICS, design, R&D, Finance, Insights, CommercialAgency partners: creative, design, partnershipsStrategic partners: Spotify, Billboard, Tabasco, etc.

Skills required:

5+ years of experience inside TCCC. Brand marketing mandatory. Additional preferred experience: franchise leadership or frontline.Passion for and deep understanding of brand buildingConsumer-centric thinking and curiosityExperience running complex cross-functional projects including all aspects of marketing plans, commercial levers, product development, insights, and consumer engagement plans (digital/social, live XPs, retail activation)

What We Can Do For You:

Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

Skills:

Brand Building, Brand Marketing, Franchise Marketing, Innovation, Marketing Planning, Marketing Strategies, organization, Product Development

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.