**Description:** The Assistant F&B Marketing Manager supports the development, implementation, monitoring, and evaluation of marketing communication strategies for the food and beverage outlets. This includes advertising, promotions, public relations, e-commerce, social media, and collateral with a focus on driving revenue and enhancing brand awareness in alignment with the overall vision and objectives of the restaurants. **Key Responsibilities:** Marketing Strategy & Planning + Assist in developing and executing integrated marketing communications plans and annual marketing budgets. + Identify and recommend effective communication channels to promote products and services. + Support in identifying advertising opportunities through various media platforms. + Marketing Content & Digital Engagement + Assist in the creation and development of marketing materials, including overseeing photoshoots and writing copy for marketing channels (collateral, social media, EDMs). + Support social media management by developing engaging content, monitoring engagement, and analyzing reach and conversion. + Assist in maintaining the digital presence of the F&B outlets across online platforms. Brand Partnerships & Events + Build and maintain relationships with key marketing partners and influencers. + Assist in identifying and organizing events that drive traffic and revenue. + Support collaboration with media, influencers, and VIPs to generate brand awareness. + Brand Awareness & Public Relations + Support media engagement efforts by handling media requests, drafting press releases, and coordinating media visits. + Stay updated on industry trends, competitive analysis, and emerging digital marketing strategies to recommend innovative approaches. + Contribute to monthly/seasonal promotional calendars with fresh marketing ideas. + Assist in tracking and evaluating marketing campaigns, providing reports on effectiveness and ROI. Customer Engagement & Loyalty + Support on-site customer engagement initiatives to enhance guest experience and brand loyalty. + Respond to media or customer inquiries and support special promotional events. + Maintain and grow customer databases through newsletters and loyalty programs. **Qualifications:** + Bachelor's degree in Marketing, Business Administration, Communications, or a related field. + 2-4 years of experience in marketing, sales, or the F&B industry. + Strong understanding of digital marketing, social media management, and content creation. + Excellent communication, project management, and organizational skills. + A passion for food & beverage with a creative mindset and a keen eye for detail. + Outgoing personality with strong relationship-building skills. + Self-motivated, proactive, and adaptable in a fast-paced environment. + Excellent in English skills **Primary Location:** TH-Bangkok **Organization:** Park Hyatt Bangkok **Job Level:** Full-time **Job:** Marketing **Req ID:** BAN001928 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.