eCommerce & Digital Strategy Executive - Pre Opening (French speaking)

Department: Digital Strategy & Web

Employment Type: Fixed Term - Full Time

Location: Congo - Brazzaville

DescriptionThe overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence.

Key Responsibilities\nEnsure the accuracy of property content and presentation on all digital platforms, as well as third-party portals and websites where the hotel is listed and distributes inventory\nReport, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs)\nResponsible for reaching the targeted website sales and revenue share\nOptimise the traffic acquisition strategy and conversion rate\nEnsure consistent brand delivery through social and digital channels in line with corporate guideline\nAnalyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly\nensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com).\nMonitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.\nReview and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.\n

Skills, Knowledge and Expertise\nKnowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimisation, etc.\nAbility to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’.\nEmbraces shifts in digital/social marketing\nTeam player with strong interpersonal skills\nAnalytical and reporting skills\n