Digital Marketing Manager - Egyptians Only
kempinski
Digital Marketing Manager - Egyptians Only
Description\nSCOPE:
The overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence.\n
OVERALL OBJECTIVES:\nEnsure the accuracy of property content and presentation on all digital platforms, aswell as third-party portals and websites where the hotel is listed and distributes inventory\nReport, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs)\nResponsible for reaching the targeted website sales and revenue share\nOptimise the traffic acquisition strategy and conversion rate\nEnsure consistent brand delivery through social and digital channels in line with corporate guidelines\nSupport the implementation of the strategies and projects of the brand and its regional and corporate offices\nTake ownership of the hotel’s presence online and its representation across all digital platforms\n\n
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Key ResponsibilitiesAnalyze website user behaviors, site performance, traffic, source of referrals, etc., and act accordingly.\nEnsure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com).\nMonitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.\nLiaise with the regional and corporate offices for deploying website enhancements and functionality upgrades.\nReview and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.\nSupport and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).\nCreate and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers.\nEnhance brand.com revenue share YoY.\nDrive brand.com sales, including Add-Ons, and uplift revenue YoY.\nUplift brand.com KPIs, including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue, etc.\n\n\n\n\n\n\n\n\nEstablish, develop and maintain a keyword matrix for the hotel and consider it when designing website content.\nUpdate and optimise meta titles, descriptions and image tags in all languages.\nFollow corporate guidelines for SEO content management and best practices.\n\nDevelop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.\nImplement and manage the hotel’s annual advertising plan for all digital channels.\nEnsure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).\nLiaise with the Marketing/PR team and the creatives of media campaigns.\nEnsure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines.\nOwn digital campaign performance and ensure profitability.\nEstablish a good relationship with the media and other stakeholders.\nReport digital campaign data to senior managers and identify improvement opportunities.\nReview and monitor the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.\nMonitor, report and act upon brand-name hijacking that dilutes direct web revenues.\nStay up to date with recent media technicalities and identify business opportunities.\nOnline Travel Agents\nReview and maintain the hotel representation on OTAs including content, images and review score.\nMaintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities.\nManage the relevant OTA’s media investment such as sponsor listings etc…\n\nUpdate and manage the hotel’s technical representation in relevant social media channels as per corporate policies and guidelines.\nCopywriting and visuals should be provided by the Marketing & PR team. \nAssist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel’s relevant social media accounts.\nEnsure the content well represents the hotel and is in line with corporate guidelines.\nStay up to date with social media trends and functionalities and liaise with the Marketing team accordingly.\nMonitor the hotel’s social media representation and use the online reputation management tool, maintaining a consistent representation of the brand.\nEnsure KPIs are within benchmark and as set by the regional and corporate offices.\n\nFormulate a newsletter strategy together with the other hotel teams (Marketing, PR, F&B, Spa, etc.).\nPrepare and send with regular frequency (minimum once a month) email newsletters to all qualified guests/individuals who have subscribed to receive the hotel’s e-newsletter.\nEnsure emails are in line with the strategy and corporate guidelines (e.g. Corporate Identity, preferred vendors and systems).\nActively develop the hotel’s newsletter database while ensuring GDPR compliance.\nAnalyse email productivity and profile segmentation.\n\nEnsure the pictures loaded on all brand and third-party websites and social media are in accordance with corporate identity guidelines.\nIdentify signature shots representing both the hotel and the brand and liaise accordingly with the marketing team.\n\nParticipate in mandatory corporate and regional web-related trainings and brief the respective heads of departments when necessary.\nParticipate in the monthly Revenue & eCommerce corporate calls.\nStay up to date with new market trends and digital technologies.\nAdditional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
Skills, Knowledge and Expertise\nNATIONALITY:\tEligible for a working permit in country of hire\nEDUCATION: \tProfessional Certification (Bachelor, University Degree)
\nEXPERIENCE:\t\t\tTo fill the position, the following is required:One (1) year in a similar position in Web & Electronic Distribution or Digital Marketing\nLANGUAGE:\tAbility to work and communicate in a multinational environment:\nLocal language – excellent oral and written skills \nEnglish – excellent oral and written skills\nAdditional language - beneficial\n\nCOMPETENCIES:\t\t\tInclude the skills the candidate must have to fill this position:\nStrong communication skills\nPassionate about achieving web traffic and revenue goals \nDetail-oriented and hands-on\nKnowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimisation, etc.\nAbility to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’.Embraces shifts in digital/social marketing\nTeam player with strong interpersonal skills\nAnalytical and reporting skills\nDemonstrates self-confidence, energy, enthusiasm and motivation\n\nTECHNICAL COMPETENCIES:\tComputer literacy adapted to the field of training:\nWord and Excel\nPowerPoint\nContent Management System (open source)\nWeb Analytics Tools\n\nINDIVIDUAL CHARACTERISTICS:\tTo fill this position the candidate must identify with the Kempinski core values, in addition they should be especially:\nIntegrity & trustworthiness\nPeople Oriented\nStraightforward\nSituational Awareness\nSelf development\nInterpersonal and intercultural skills\nMotivational skills\nPlanning & organizational skills\nCommunication and listening skills\nFollow-up\n\nOTHER SKILLS:\t\t\tDepending on region and property Initiative
Application Deadline: 31 May 2025
Department: Sales & Marketing
Employment Type: Permanent - Full Time
Location: Egypt - Cairo
Compensation: ج.م0 / month
Description\nSCOPE:
The overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence.\n
OVERALL OBJECTIVES:\nEnsure the accuracy of property content and presentation on all digital platforms, aswell as third-party portals and websites where the hotel is listed and distributes inventory\nReport, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs)\nResponsible for reaching the targeted website sales and revenue share\nOptimise the traffic acquisition strategy and conversion rate\nEnsure consistent brand delivery through social and digital channels in line with corporate guidelines\nSupport the implementation of the strategies and projects of the brand and its regional and corporate offices\nTake ownership of the hotel’s presence online and its representation across all digital platforms\n\n
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Key ResponsibilitiesAnalyze website user behaviors, site performance, traffic, source of referrals, etc., and act accordingly.\nEnsure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com).\nMonitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.\nLiaise with the regional and corporate offices for deploying website enhancements and functionality upgrades.\nReview and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.\nSupport and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).\nCreate and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers.\nEnhance brand.com revenue share YoY.\nDrive brand.com sales, including Add-Ons, and uplift revenue YoY.\nUplift brand.com KPIs, including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue, etc.\n\n\n\n\n\n\n\n\nEstablish, develop and maintain a keyword matrix for the hotel and consider it when designing website content.\nUpdate and optimise meta titles, descriptions and image tags in all languages.\nFollow corporate guidelines for SEO content management and best practices.\n\nDevelop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.\nImplement and manage the hotel’s annual advertising plan for all digital channels.\nEnsure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).\nLiaise with the Marketing/PR team and the creatives of media campaigns.\nEnsure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines.\nOwn digital campaign performance and ensure profitability.\nEstablish a good relationship with the media and other stakeholders.\nReport digital campaign data to senior managers and identify improvement opportunities.\nReview and monitor the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.\nMonitor, report and act upon brand-name hijacking that dilutes direct web revenues.\nStay up to date with recent media technicalities and identify business opportunities.\nOnline Travel Agents\nReview and maintain the hotel representation on OTAs including content, images and review score.\nMaintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities.\nManage the relevant OTA’s media investment such as sponsor listings etc…\n\nUpdate and manage the hotel’s technical representation in relevant social media channels as per corporate policies and guidelines.\nCopywriting and visuals should be provided by the Marketing & PR team. \nAssist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel’s relevant social media accounts.\nEnsure the content well represents the hotel and is in line with corporate guidelines.\nStay up to date with social media trends and functionalities and liaise with the Marketing team accordingly.\nMonitor the hotel’s social media representation and use the online reputation management tool, maintaining a consistent representation of the brand.\nEnsure KPIs are within benchmark and as set by the regional and corporate offices.\n\nFormulate a newsletter strategy together with the other hotel teams (Marketing, PR, F&B, Spa, etc.).\nPrepare and send with regular frequency (minimum once a month) email newsletters to all qualified guests/individuals who have subscribed to receive the hotel’s e-newsletter.\nEnsure emails are in line with the strategy and corporate guidelines (e.g. Corporate Identity, preferred vendors and systems).\nActively develop the hotel’s newsletter database while ensuring GDPR compliance.\nAnalyse email productivity and profile segmentation.\n\nEnsure the pictures loaded on all brand and third-party websites and social media are in accordance with corporate identity guidelines.\nIdentify signature shots representing both the hotel and the brand and liaise accordingly with the marketing team.\n\nParticipate in mandatory corporate and regional web-related trainings and brief the respective heads of departments when necessary.\nParticipate in the monthly Revenue & eCommerce corporate calls.\nStay up to date with new market trends and digital technologies.\nAdditional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
Skills, Knowledge and Expertise\nNATIONALITY:\tEligible for a working permit in country of hire\nEDUCATION: \tProfessional Certification (Bachelor, University Degree)
\nEXPERIENCE:\t\t\tTo fill the position, the following is required:One (1) year in a similar position in Web & Electronic Distribution or Digital Marketing\nLANGUAGE:\tAbility to work and communicate in a multinational environment:\nLocal language – excellent oral and written skills \nEnglish – excellent oral and written skills\nAdditional language - beneficial\n\nCOMPETENCIES:\t\t\tInclude the skills the candidate must have to fill this position:\nStrong communication skills\nPassionate about achieving web traffic and revenue goals \nDetail-oriented and hands-on\nKnowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimisation, etc.\nAbility to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’.Embraces shifts in digital/social marketing\nTeam player with strong interpersonal skills\nAnalytical and reporting skills\nDemonstrates self-confidence, energy, enthusiasm and motivation\n\nTECHNICAL COMPETENCIES:\tComputer literacy adapted to the field of training:\nWord and Excel\nPowerPoint\nContent Management System (open source)\nWeb Analytics Tools\n\nINDIVIDUAL CHARACTERISTICS:\tTo fill this position the candidate must identify with the Kempinski core values, in addition they should be especially:\nIntegrity & trustworthiness\nPeople Oriented\nStraightforward\nSituational Awareness\nSelf development\nInterpersonal and intercultural skills\nMotivational skills\nPlanning & organizational skills\nCommunication and listening skills\nFollow-up\n\nOTHER SKILLS:\t\t\tDepending on region and property Initiative
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