Job Description:

Summary

Building consumer centric brand experience is key to the next phase of growth for Champion China. To boldly elevate super-premium brand experience, we need to ensure we have a holistic, strategic brand strategy while increasing brand awareness through meaningful and high impact marketing initiatives (innovation, communication and activation) in China

What are we looking for?

•Bachelor’s degree or above in Marketing, Business or related field.

•At least 5yrs+ experience in marketing function in MNC, with expertise and skill set in brand communication and leading edge understanding of new media opportunities, EC and EC marketing experience preferred

•Excellent interpersonal, communication and influencing skills; ability to collaborate with different stakeholders including internal cross functional teams, global/regional stakeholder and external agencies.

•Market analysis capability (incl. consumer data, shopper behavior and category trend interpretation).

•Ability to collaborate with x-functional teams, comfortable with change and able to navigates through ambiguity and conflicts.

•Good English communication in both written and speaking.

What will be your key responsibilities?

•Brand Campaign Strategy and Execution

•Own campaign communication strategy and calendar

•Lead creative and execution of brand level communication plans (umbrella messaging), and brand communication strategy across consumer Journey

•Build strong brand equity and drive brand awareness through brand communication and integrated marketing activities

•Manage related budgets, and keep improving investment effectiveness and efficiency thru drive one-demand collaboration and resource synergy.

•Collaborate with customer, sales and distributor team to drive execution excellence.

•Media Strategy and Execution

•Effectively build alignment among high-collaboration cross-functional stakeholders, motivate project team and manage external agencies to maximize performance and drive growth

What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Systematic learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.