Job Description

Key Deliverables and Responsibilities

Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channelsManaging the creation and publishing of relevant, original, high-quality  contentUpdate and optimize the Hotel content on Direct, Indirect channels and online listingsReview and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appealManage the active presence of the property on Social Media channelsMonitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, MetasearchSupport the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelinesProvide creative ideas and best practices for content marketing and social mediaDeliver monthly and quarterly reports on web performanceMonitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channelsMonitor and reply to online reviews
Additional Information

Knowledge and Hotels Experience

Minimum Diploma holder and above.

Good understanding of digital marketing and social media landscape.

Strong working knowledge of Microsoft Outlook and Microsoft Office.

Good knowledge of video and photo editing tools.

Basic knowledge of HTML

Experience in using Adobe Experience Manager program for digital content management

Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and / or basic understanding of other languages an advantage.

Good interpersonal skills with the ability to communicate with all levels of employees.

Service oriented with an eye for details.

Ability to work effectively and contribute in a team.

Good presentation and influencing skills.

Multicultural awareness and able to work with people from diverse cultures.

Flexible and able to embrace and respond to change effectively.

Ability to work independently and has good initiative in a dynamic environment.

Self-motivated and energetic.

High integrity and able to keep confidentiality.

Sense of urgency