Main purpose of roles:

This role is designed as a center of excellence to collaborate with stakeholders including Marketing, Sales, Medical and provide them guidance on executional excellence of multiple workstreams including digitally-driven marketing (above the line and below the line media) and multi-channel engagement to ultimately drive meaningful interaction and engagement with Healthcare Professionals and patients. This is a B2B and B2C role.The job holder is expected to possess combination of strategic level with insightful understanding of brand plan and ability to translate this understanding into precise execution

Main responsibilities:

Multi-channel Engagement (MCE):

Lead multi-channel HCP marketing strategy/actions plan and launch new tools and transformation programs to ensure growth of customer interactions.Ensure global MCE framework is adapted. Build tracking, analysis and insights to improve MCE. Working closely with cross-functional teams and regional teams to ensure action plans are well implementedDeploy key global program in beyond-the-pill service (a:care). Ensure country key objectives regarding KPIs are met, platforms developed, analysis, content implemented.

Digital Marketing (Consumer/Patient):

Develop digital performance strategies aligned to Brand PlanDrive DTC consumer integration communication strategies for key consumer brands. Ensure consumer brands digital assets and Abbott branding identity.Monitor execution and implementation of the brand plans through digital. Drive best practice across brands. Ensure analysis, reporting,  alignment with cross-functional and regional/global teams.Drive improved processes for greater business impact and efficiency of spend.Drive culture and practice of campaign optimization and campaign performance management.

E-Commerce:

Drive e-commerce growth performance through development of online pharmacies and telehealth/telemedicinePartner closely with Trade and Marketing teams to drive transformation and build e-commerce competence

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience:

Minimum of 6-8 years experience in performance Digital Marketing and E-commerce in a regulated industry (healthcare or pharma preferred, but not required)Experience in digital transformation of marketing and sales (including e-sales)

Professional Skill:

Strong digital knowledge with high business sense to drive for results.Strong change management skillsAbility to adapt MCE/Digital/E-commerce knowledge into different categories with regulatory barriers and build a selective but highly impactful mix.Proven success in brand strategy and integrated marketing communicationsAbility to lead, convince, change and inspire field-force for implementation of marketing programsStrong collaboration with key internal functions in development and tracking implementation of marketing programsExceptional speaking/written communications skillsStrong project management and reporting/insights sharing skills

Behavior/ Leadership Skill:

Excellent interpersonal and collaboration skills.Agile adaptive mindset and way of workingStrong results-oriented attitudeSelf-starter, with bias for continuous improvement

Language Skill:

Advanced written and spoken English proficiencyTagalog

Computer Skill:

Able to utilize MS computer programs such as Excel and PowerPoint to communicate, present, compile, build, analyze and consolidate data.

MINIMUM EDUCATION REQUIRED

University/ Post University degree in Business or MarketingMBA is an advantage