**Job Description :** **About us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **ROLE CONTEXT** As **Digital Analyst** , you will be the operational backbone of our D2C digital business. You will oversee the day-to-day management and optimization of the D2C channel, including commercial performance, logistics, payments, customer service, agency management, and system integrations. This is a highly cross-functional role that combines data acumen with business leadership and executional excellence. You will ensure that our digital operations run efficiently and profitably—while supporting the strategic goals of our digital transformation. **KEY RESPONSIBILITIES** : **S&OP and Demand Planning** + Lead the sales and operations planning (S&OP) for The-Bar, aligning forecasts, orders, volume, and commercial targets. + Work closely with supply, finance, marketing, and sales teams to ensure alignment on volume, pricing, and sell-out goals. **Budget & Investment Management** + Manage the D2C budget, including Trade Spend (TS) and A&P investments. + Plan, execute, and track monthly investments, ensuring accuracy, deadlines, and transparency of spending. **Internal Reporting** + Build and update internal dashboards for key metrics like sales, sell-out, stock levels, inventory, and order performance. + Track performance across both flagship and marketplace channels, ensuring reliable data for decision-making. **External Reporting & Insights** + Develop and maintain external reports on channel performance, KPIs, and partner service levels. + Be the go-to person for data and insights, supporting marketing and commercial teams with actionable analysis **.** **Commercial & Operational Ownership** + Act as the main contact for the full-service e-commerce partner and internal teams. + Oversee day-to-day operations including logistics, inventory, payments, SAC (customer service), and checkout experience. + Ensure KPIs are met across warehousing, delivery, and customer satisfaction **.** **New Projects & Channel Growth** + Lead new digital projects from planning to delivery, aligned with strategic goals. + Examples include launching exclusive products, integrating new marketplaces, or improving the shopping experience. **QUALIFICATIONS AND EXPERIENCE REQUIRED** + Experience managing the operations of a proprietary e-commerce site, including product uploads, campaign setup, banner updates, and promotions. + Comfortable working in cross-functional teams (marketing, tech, product) to deliver smooth and aligned digital operations. + Experience partnering with areas like branding, CRM, performance marketing, and IT to ensure consistency and efficiency. + Hands-on knowledge of e-commerce platforms like VTEX, Shopify, Magento, or similar. + Familiarity with digital analytics and performance tools (e.g., Google Analytics/GA4, Google Tag Manager, Hotjar, Clarity). + Experience optimizing the online shopping journey by identifying and fixing friction points in the conversion funnel. + Strong attention to detail with experience testing site features, checkout flows, and campaigns to ensure everything works correctly—especially during peak periods. + Analytical mindset, able to turn operational data (e.g., order errors, NPS, user behavior) into practical improvements. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** Sao Paulo **Additional Locations :** **Job Posting Start Date :** 2025-05-20 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)