**Performance Analysis & Insight Generation** · Analyse data from SEO, Paid Media, Content Marketing, and wider channels (e.g. social media) to identify trends and opportunities. · Produce actionable insight from large and disparate datasets to inform marketing strategies, campaigns, and pitch material. · Lead on reporting for BAU activity and campaign performance using tools like GA4, Google Ads, and third-party platforms. · Collaborate with marketing teams to understand what’s working, what’s not, and why. **SEO & Digital Marketing Optimisation** · Support the development of organic and paid media strategies through keyword research, on-page audits, and competitive analysis. · Work with content, dev, and media teams to ensure insights are translated into action. · Help optimise website structure, content, and campaigns to improve discoverability and engagement. **Tools & Data Infrastructure** · Understand the basics of data engineering and be confident working with technical stakeholders to scope data needs and integration requirements. · Work with off-the-shelf tools such as Funnel or Apify (or similar platforms/APIs that support data collection and aggregation). · Assist in managing marketing data pipelines and connections between key platforms. **Emerging Tech & Measurement** · Contribute to discussions around attribution modelling and, where relevant, MMM (Marketing Mix Modelling). · Stay current on developments in AI, especially LLMs and their potential role in content, automation, and digital analysis. · Support internal teams in exploring how AI tools and system prompting can enhance digital performance. **Essential** · At least 2 years’ experience in a data or marketing analytics role, within a digital search marketing environment. · Hands-on experience with GA4, Google Ads, Google Tag Manager, and SEO tools like Ahrefs or SEMrush. · A strong analytical mindset—you’re comfortable working with numbers and turning data into narratives. · Familiarity with APIs and data integration tools (e.g. Funnel, Supermetrics, or similar). · Basic understanding of HTML/JavaScript and tracking implementation (nice to have, not essential). · Strong Excel/Google Sheets skills; bonus points for any SQL or Python knowledge. · Passionate about marketing, curious about emerging tools, and always keen to find a better way of doing things. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide. To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us. EEO Minorities/Females/Protected Veterans/Disabled