**Job Description :** Job Title: Customer Marketing Executive Level: Level 6 Reports To: Customer Marketing Director, West and Central Africa Location: Lagos **About the Function:** Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. **Purpose of Role:** Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives. Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics). **Role Responsibilities:** Activities Planning: + Develop an activity master calendar on a quarterly basis. + Collaborate with sales & marketing teams to execute activities as per plan. Activation Execution: + Track pre and post-M&E approvals for the Customer Marketing department + Manage activities calendar ensuring timely rollout. Performance Monitoring: + Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives. + Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth Communication Leadership: + Showcase best practice and customer marketing wins internally and externally Evaluation & Insights: + Evaluate sales & marketing activity effectiveness regularly. + Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement. **Experience / skills required:** **Qualifications** + Bachelor’s degree in Business Administration or Marketing **Experience** + Minimum 3 years experience in sales planning or customer/trade marketing within FMCG industry or similar industry. + Strong analytical skills with proficiency in data analysis tools (e.g., Excel). Ability to manage multiple projects simultaneously while maintaining high attention to detail **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** Lagos HQ **Additional Locations :** **Job Posting Start Date :** 2025-04-29 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? 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