We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

 

Join Our Team as a Corporate Installed Base Sales Representative in Barcelona

Are you passionate about driving meaningful relationships with existing customers and unlocking growth through strategic sales initiatives? If so, we’d love to hear from you! As an Installed Base Account Executive within our Corporate Installed Base Team, you will be a key driver of success by nurturing SAP’s valued customers. Your mission will be to grow revenue through upselling and cross-selling SAP’s industry-leading Software License and Cloud solutions, all while delivering an exceptional customer experience.

 

What You’ll Be Doing

As a trusted advisor and strategic partner to your customers, you will:

Drive Digital Engagement: Use SAP’s cutting-edge social, digital, and content platforms to connect with customers and identify new sales opportunities. Manage the Full Sales Cycle: Take ownership of your territory — from planning and pipeline development to closing deals — ensuring consistent revenue growth in the Mid-Market segment. Collaborate Cross-Functionally: Work closely with Marketing, Presales, and Partner Business Managers to maximize market coverage and deliver outstanding value to customers. Lead with Innovation: Embrace the latest digital tools to create impactful, tailored customer interactions. Coordinate Sales Efforts: Act as the central point of contact for partners during the sales cycle, ensuring the right SAP resources are brought in at the right time.

Your Core Responsibilities

Customer-Centric Sales: Manage accounts and relationships while driving Software License and Cloud Subscription sales. Meet & Exceed Targets: Consistently achieve or surpass annual revenue and renewal goals. Strategic Account Planning: Develop specific plans to meet customer needs, ensure long-term growth, and build strong business cases using value engineering and ROI insights. Deep Customer Understanding: Stay informed about your customers' businesses, industry trends, and competitors to position SAP as their long-term partner. Thought Leadership: Encourage your customers to become SAP advocates and references by delivering exceptional value and support.

Demand Generation & Opportunity Management

Maintain and grow a healthy pipeline through disciplined planning and collaboration with Marketing, Partners, and other teams. Advance deals with a clear strategy, leveraging SAP’s broad portfolio across Industries, Lines of Business, and Technology Solutions. Actively support SAP events and promotional campaigns within your territory.

Sales Excellence & Team Leadership

Sell the full value of SAP solutions through consultative selling and deep customer insight. Identify whitespace opportunities for upselling and cross-selling. Orchestrate and align internal and external resources for a unified “OneSAP” approach. Keep CRM data current to ensure visibility and alignment across teams. Lead your (virtual) account team by ensuring everyone is aligned with customer priorities and engagement strategies.

What You Bring

Proven Experience: At least 5 years of success in selling complex business software or IT solutions. Strong Track Record: Demonstrated ability to achieve sales targets in a consultative, fast-paced environment. Team Player: Experience working in collaborative, team-based sales environments. Languages: Native or fluent Spanish is required. Fluency in English. Location: This role is based in Barcelona and requires your presence onsite.

 

 ​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

 

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world. SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

 

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Successful candidates might be required to undergo a background verification with an external vendor.

 

Requisition ID: 425205  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.