Glasgow, GBR
5 days ago
Copywriter
We, Cigna Global Individual Health (GIH), have identified the need for a copywriter to join the newly formed GIH Creative Services team within marketing. You’ll be supporting the development and implementation of the GIH marketing strategy to deliver, revenue, growth and enhance the brand. Reporting to the Creative Services Manager, you’ll be a key member of our in-house creative services team. The right candidate will be a high-quality practitioner who can provide expert copywriting and produce long and short-form copy which is aligned to our brand’s Tone of Voice. DUTIES AND RESPONSIBILITIES + Deliver brand-enhancing multi-channel copy. + Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is ‘right first time’. + Turning technical information into simple, compelling messaging and content. + Reviewing, amending and approving existing content. + Amend, revise or re-develop copy in response to feedback. + Copy custodian; learning from insight and previous performance to deliver best in class creative assets. + Present work and, where required, construct rationales for the approach you have taken. + Be proactive and fully accountable for your deliverables and deadlines. + Manage projects using the chosen project management software (Planner) to organize tasks, track deadlines, and update project progress on time. + Build strong relationships with the rest of the marketing team. + Liaise with requestors and stakeholders to seek clarity for incoming briefs and enquire about required projects assets. Communicate effectively with other team members when handing over final copy for design/email/website. Gather and implement feedback during amend rounds ensuring stakeholder satisfaction with effectiveness of copy, with the goal of brand alignment and message quality. **ROLE REQUIREMENTS** + Experience in a copywriter role for leading brands. + We need a confident, capable person ideally with three or more years’ experience as an Agency, in-house, or freelance copywriter. + You’ll need to show you can generate sharp, compelling copy through a range of channels on- and offline. The work will be diverse, from snappy creative messaging to longer-form content. + You’ll need to be comfortable working within the guidelines of a global brand, yet with the creativity to write with flair and invention. **PERSONAL COMPETENCIES REQUIRED** + Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions. + Highly driven and self-motivated. + A team player and happy in an environment where everyone cares about the quality of our work. + Excellent communication skills. + Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors. + Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements. + Passionate about customer experience, with a focus on delivering the best, most engaging copy. ​ **Consumer Duty** **(UK)** The FCA’s Consumer Principle requires firms to act to deliver good outcomes for retail customers. This relates to the four outcomes and represent key elements of the firm-consumer relationship which are instrumental in helping to drive good outcomes for customers. These outcomes relate to: + products and services + price and value + consumer understanding + consumer support **About Cigna Healthcare** Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives. _Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._ _If_ _you require reasonable accommodation in completing the online application process, please email:_ _SeeYourselfEMEA@cigna.com_ _for support. Do not email_ _SeeYourselfEMEA@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
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