Consumer Market Insight (CMI) CD/Sales Senior Assistant Manager
Unilever
Role Title: Consumer Market Insight (CMI) CD/Sales Senior Assistant Manager
Location: Bonifacio Stopover Corporate Center (Philippines)
Responsibilities:
+ Identify the passion points and tensions of consumers vis-à-vis sustainable choices, with depth of understanding on what matters to them also in view of motivational/behavioral psychology
+ Support the development of future-fit solutions in Lead Markets with real-time co-creation of relevant consumer cohorts with agile mindset
+ Identify potential growth opportunities for SEA (especially with digital solutions, circular economy spaces and social media behaviours) and recommend actions to deliver them
+ Influence strategy by turning complex questions into clear and concise actionable concepts, using a wide variety of data sources
+ Types of strategic projects may include portfolio work; consumer benefit/motivation platforms (needs); co-creation with consumer cohorts; circular economy spaces.
+ Lead and manage market insight agencies to deliver data analysis, insight, actionable recommendations, and storytelling for the programme
+ Motivate and inspire the market insight agencies ensuring maximum value for the business about quality, timeliness, and service
+ Anticipate needs and provide advice on the use/application of market information and its integration in the business including self-service by Marketing and CMI
+ Provide actionable strategic insight to drive brilliant Digital Marketing for the IP1 concepts: brilliant consumer experience; data driven marketing; winning in ecommerce; new technology and experimentation
+ • Lead consumer first ad hoc projects in this digital space to drive actions.
All About You:
+ Experienced in retail audit, world panel background and shopper insights.
+ Analytical skills – very strong analytical skills to leverage data into actionable insight Communication – strong written and verbal communication skills, with the ability to communicate effectively at all levels of the organisation
+ Strategic Influencing – confidence to use sound logic and detailed analysis to influence direction in conversation with senior stakeholders.
+ Thriving in ambiguity – most of the work done by this team will be up stream in nature, looking at novel opportunities or challenges and requires structuring a nebulous opportunity, building frameworks to address them.
+ Organisation/Attention to Detail – outstanding organisational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
+ Local mindset – genuine interest in learning about and understanding global, regional, and local markets and their consumers, shoppers, retailers, and competitive dynamics
+ Externally focussed – obsessed by market, consumer and customer digital trends with an eye to convert them into tangible business opportunities.
+ Team player – effective team working, providing support as and when needed, even when outside of job scope.
+ Functional experience – typically marketers looking to build strategic/big picture skills have done well in this role, but the role is also ideal for a functional or strategy specialist looking to broaden their business knowledge and skills
+ Agile Experience – all work will be done in a highly agile way – from how we set up the team, to our ways of working.
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
Job Category: Marketing
Job Category: Márketing
Job Category: Commercialisation
Job Type: CMI Supervisor
Industry: Unilever_Experienced_Professionals
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