**Job Description :** **With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.** **The** **Commercial Director** **role is accountable for leading the sales organization across Portugal in the design and execution of outstanding commercial plans to build and drive a growth agenda in both the On and Off-Trade channels and will also lead our Customer Marketing team.** **Purpose and role dimensions:** **The development of a compelling and stretching channel strategy to improve market share, profit, customer satisfaction, innovation and NSV growth opportunities** **Strategic leadership in creating a short and long-term channel and category vision that engages customers, shoppers and consumers** **The ability to inspire the organization, sales team and support functions to engage with and deliver the strategic plan** **Build a strong, effective and talented sales organization that drives performance, identifies potential and rewards outstanding results** **Strong partnership with and excellence in execution with strategic customers. Drives collaboration and commitment at all stages of the value chain, negotiating for win-win outcomes and competitive advantage.** **Segmentation of customers and outlets to prioritize resources and win in the market.** **Differentiated customer strategies to drive performance and identify growth opportunities, ensuring the best use of customer investment and controllable overheads** **Determining the most effective ‘Route to Consumer’ (RTC) strategy to drive speed, efficiency and effectiveness** **Execution of trade terms, pricing strategies and promotional effectiveness to create a profitable and sustainable outcome** **Leading the Customer Marketing team to create high impact category and brand plans aimed at driving penetration and based on strong category, competitor and market insights** **Segmented focus to drive, in partnership with our Reserve team, growth in the value of the premium portfolio in Greece** **Ability to identify and rapidly commercialize opportunities for category or brand innovation, with a defined proportion of our trade investment focused on innovation and growth (and fully integrated with customer plans)** **Working closely with the Diageo Corporate Affairs team to ensure continued engagement with Government, NGOs and other key opinion-former stakeholders in support of our corporate reputation, social responsibility and Alcohol in Society agenda** **Well-orchestrated selling teams who are focused on both the ‘sell-in’ and ‘sell-out’ of our brands and who are delivering exceptional results for customers** **Determination of forecast and forward investment plan for the channel, assigning appropriate resources and putting in place performance metrics** **Exploits the opportunities presented by annual tourism season by having in place appropriate resource and exceptional customer plans** **Strong understanding of the external environment, able to anticipate trends and factor them into our plans** **Effective use of consumer and shopper insights to drive breakthrough thinking** **Member of Commercial Southern Europe leadership team, helping to drive a positive culture and making Diageo a great place to work** **Demonstrates and role models the Diageo behaviours and values.** **About you:** **Previous experience in FMCG or Retail company in commercial director roles** **Exceptional people leadership skills, with ability to coach, develop, inspire, manage performance and engage a diverse organization** **Effective decision-making skills** **Agile and able to flex style to accommodate different situations, people or customers** **Exceptional customer management skills, driving customer satisfaction that creates a willingness to build strategic partnerships** **Outstanding commercial acumen** **Champions compliance and ethical working practices** **Experiment and Learn: Aim high and disrupt, Trial innovative solutions, Fail fast and learn** **Act Decisively: Choose progress over perfection, Prioritize what matters most, Commit to decisions and deliver** **Be Externally Curious: Seek deep external insights, Anticipate trends, Adapt quickly** **Collaborate Efficiently: Challenge Openly, Decide with only essential input, Share and Embrace what works.** **Languages: Fluent in English and Portuguese** **Working with us** **Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.** **We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that help our business to grow, and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.** **Flexibility is key to success in our business and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying!** **Character is everything** **Worker Type :** Regular **Primary Location:** Lisbon **Additional Locations :** **Job Posting Start Date :** 2025-05-08 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)