Cluster Director of Marketing
kempinski
Cluster Director of Marketing
DescriptionThe overall scope of the Director of Marketing is to assist the Director of Sales to position and promote hotel and its outlets as the market leader through marketing activities as well as to ensure compliance with the brand Kempinski.\n
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Key Responsibilities1. Strategy & Budget\n\nUnder the supervision of the GM create the hotel media and marketing plan.\nImplement media and marketing plan and coordinate with agencies.\nDetermines overall marketing campaign ROI. Monitors and reviews the response rates in order to improve and take corrective measures (where applicable).\nResponsible for developing hotel Marketing budget and maintain budget control.\n2. Collateral, Direct Marketing & Content Management\n\nIn liaison with GM oversee creation and production of collaterals both digital and print according to Corporate Identity.\nPro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business. \nPlan and create promotions and packages together with the relevant departments, i.e. F&B, revenue etc.\nConduct market analysis on a regular basis and especially before outlet opening or re-positioning.\nOversee planning, coordination and implementation of direct marketing, both on- and offline.\nOversee production and execution of newsletter according to communication plan\nMaintain and develop guest database for mailings.\nCreate, coordinate and maintain give-aways and collateral.\nEnsure hotel information is updated regularly on the intranet, kempinski.com and third party websites.\n3. Advertising/ Photography\n\nPlan and direct photo-shootings for marketing and advertising purposes in liaison with GM, advertising agency and corporate.\nImplement advertising plan in strategic feeder market and supervise ROI and apply corrective measures if needed.\nEnsure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).\nEnsure content and photography of 3rd party websites is maintained.\nEnsure hotel has the needed and overall photo rights on all used media and acts accordingly.\n4.Brand\n\nEnsure compliance with Corporate Identity guidelines. \nActs as brand custodian for hotel and Kempinski brand.\nEnsure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.\nAttend to and deliver all requirements of Corporate Marketing within the given deadlines.\nCoordinate between hotel and Corporate Marketing and agencies whenever necessary.\nMaintain updates of corporate marketing guidelines and inform colleagues.\n5.General\n\nCommunicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.\nContribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.\nBring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.\nFollow the sales and marketing results and propose corrective actions if needed.\nTake part in marketing training programmes.\nKeep informed on competition, industry benchmarks and follow up on market trends on a regular basis.\nKeep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the GM.\nNetwork with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries. \nKeep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.\nAdditional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
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Job RequirementsEDUCATION: Bachelor’s or similar degree from an accredited college or university with major work in Tourism/Hotel Management as well as sound training and education in the international luxury hotel business managementEXPERIENCE:\nAt least five years of experience as Marketing Manager \nInternational experience in comparative positions\nSound training in various departments in international luxury hotels\nLANGUAGE: \nAbility to work and communicate in a multinational environment\nEnglish – excellent oral and written skills\nCroatian & Slovenian – advantage\nAdditional language - beneficial\n\nCOMPETENCIES: Include the skills the candidate must have to fill this position:\nAnalytical thinking\nVery good executive competence\nAbility to motivate and supervise our employees\nAdministration skills\nPlanning and organizational skills\n
About KempinskiFounded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.
Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
Application Deadline: 31 May 2025
Department: Sales & Marketing
Employment Type: Permanent - Full Time
Location: Croatia - Savudrija
Reporting To: GM
DescriptionThe overall scope of the Director of Marketing is to assist the Director of Sales to position and promote hotel and its outlets as the market leader through marketing activities as well as to ensure compliance with the brand Kempinski.\n
\n
Key Responsibilities1. Strategy & Budget\n\nUnder the supervision of the GM create the hotel media and marketing plan.\nImplement media and marketing plan and coordinate with agencies.\nDetermines overall marketing campaign ROI. Monitors and reviews the response rates in order to improve and take corrective measures (where applicable).\nResponsible for developing hotel Marketing budget and maintain budget control.\n2. Collateral, Direct Marketing & Content Management\n\nIn liaison with GM oversee creation and production of collaterals both digital and print according to Corporate Identity.\nPro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business. \nPlan and create promotions and packages together with the relevant departments, i.e. F&B, revenue etc.\nConduct market analysis on a regular basis and especially before outlet opening or re-positioning.\nOversee planning, coordination and implementation of direct marketing, both on- and offline.\nOversee production and execution of newsletter according to communication plan\nMaintain and develop guest database for mailings.\nCreate, coordinate and maintain give-aways and collateral.\nEnsure hotel information is updated regularly on the intranet, kempinski.com and third party websites.\n3. Advertising/ Photography\n\nPlan and direct photo-shootings for marketing and advertising purposes in liaison with GM, advertising agency and corporate.\nImplement advertising plan in strategic feeder market and supervise ROI and apply corrective measures if needed.\nEnsure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).\nEnsure content and photography of 3rd party websites is maintained.\nEnsure hotel has the needed and overall photo rights on all used media and acts accordingly.\n4.Brand\n\nEnsure compliance with Corporate Identity guidelines. \nActs as brand custodian for hotel and Kempinski brand.\nEnsure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.\nAttend to and deliver all requirements of Corporate Marketing within the given deadlines.\nCoordinate between hotel and Corporate Marketing and agencies whenever necessary.\nMaintain updates of corporate marketing guidelines and inform colleagues.\n5.General\n\nCommunicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.\nContribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.\nBring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.\nFollow the sales and marketing results and propose corrective actions if needed.\nTake part in marketing training programmes.\nKeep informed on competition, industry benchmarks and follow up on market trends on a regular basis.\nKeep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the GM.\nNetwork with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries. \nKeep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.\nAdditional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
\n\n
Job RequirementsEDUCATION: Bachelor’s or similar degree from an accredited college or university with major work in Tourism/Hotel Management as well as sound training and education in the international luxury hotel business managementEXPERIENCE:\nAt least five years of experience as Marketing Manager \nInternational experience in comparative positions\nSound training in various departments in international luxury hotels\nLANGUAGE: \nAbility to work and communicate in a multinational environment\nEnglish – excellent oral and written skills\nCroatian & Slovenian – advantage\nAdditional language - beneficial\n\nCOMPETENCIES: Include the skills the candidate must have to fill this position:\nAnalytical thinking\nVery good executive competence\nAbility to motivate and supervise our employees\nAdministration skills\nPlanning and organizational skills\n
About KempinskiFounded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.
Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
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